Amway announced its new corporate strategy, called “Beautiful Life”, that represents the company’s commitment to elevate its business performance and keep up with market trends. This new approach intends to take advantage of the unlimited growth potential found in China.
Amway executives, including Nutrilite Health Institute President Sam Rehnborg, the son of Nutrilite founder Carl Rehnborg, Steve Van Andel and Doug DeVos, Co-Chairmen of the Board of Directors for Amway, and Amway Global CEO Milind Pant, gathered in Shanghai to detail the strategy’s eight pillars: physical health, a vibrant lifestyle, emotional wellness, strong social connections, long-term financial well-being, sustained personal development, social contribution, and a green, low-carbon lifestyle.
The scaffolding of this new strategy was designed to simultaneously reflect Amway’s corporate values while speaking to the demands of the Chinese public.
Amway already has an established industrial chain which includes R&D, digitalization, production, logistics, experience and customer service in China. China continues to be Amway’s largest market and has remained so for the past two decades.
