In September, Red Aspen was center stage at the Miss America pageant when 26 contestants took up the company’s offer to try its signature lashes. The Boise, Idaho-based beauty and cosmetics startup attributes its fast growth to an interest in false eyelashes by millennial women. However, its success at the Miss America pageant is an example of how […]

Red Aspen, the Boise, Idaho-based beauty and cosmetics startup that offers false eyelashes for women, was center stage at the recent Miss America pageant held September 9 in Atlantic City, New Jersey. Twenty-six of the pageant contestants took up the company’s offer to try its signature lashes. Seven of the final Top 10 contestants were recipients […]