How should direct sellers evolve to compete in the New Economy of the 2020s? The answers to the questions are at once simpler and more complex than most people think.

Workers are exiting corporate America. There are reasons. The Great Resignation of October 2021 got our attention. Will direct selling companies make the adjustments needed to gain more share of a growing pool of gig seekers interested in flexibility and freedom in how work can be accomplished?

The number of Americans who have some form of side hustle to make extra money—or even need one to get by—has skyrocketed the past three years.

The Federal Trade Commission (FTC) announced enforcement priorities in a new agency policy statement, outlining areas of potential harm and emphasizing that traditional principles of consumer protection and competition apply to gig companies.