In his keynote titled Put Customers at the Center to Embrace the Future, Sammy Lee, the fourth-generation Executive Chairman of the Lee Kum Kee Group, detailed the responsibility that leaders have to redefine the approach to direct selling in a way that prioritizes customer expectations. 

“Let us become the ambassadors of trust, the KOS for customers, and advocators for the preservation of Chinese health regimen,” Lee said. “Through every word we say and every action we take, let us build trust with our customers. I believe that as long as we are united in thoughts and actions, we will achieve our grand corporate vision and become the most trusted company for centuries to come.” 

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The event brought an estimated $6.7 million in direct spending to the city, generating approximately $277,000 in local tax revenues, booking more than 9,800 hotel room nights and supporting almost 1,500 local jobs.  

“We’re thrilled to bring our US Leadership Conference to Fort Worth for the first time in our company’s history,” said Ryan Rogers, Mary Kay Chief Executive Officer and grandson of legendary founder Mary Kay Ash. “This marks a special milestone for us as we continue to celebrate our 60th anniversary. The event serves as a testament to the growth and leadership within our independent sales force.” 

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MONAT Global Corp’s four-day MONATions United 2023 conference held at the Los Angeles Convention Center and Crypto.com Arena in Los Angeles, California is expected to contribute $37.5 million to the local economy.  

The event’s eight thousand attendees attended informative sessions and recognition ceremonies, and were the first to hear about new product debuts and programs. The company’s philanthropic organization, the MONAT Gratitude Foundation, also announced a partnership with a social media philanthropist to help beautify and support a local LA school.       

“Each year, our team pours their creativity into crafting a fresh, exciting experience for MONAT Market Partners,” said Ray Urdaneta, MONAT Global CEO and Co-founder. “MONATions 2023 will be an engaging, memorable conference for all attendees.” 

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Dr. Rachel Talton, Founder & CEO of Synergy, and Nicki Keohohou, Co-Founder & CEO of the Direct Selling World Alliance, delivered keynotes throughout the conference that focused on trust and relationships. 

The event also served as the launch of the company’s new resource Ruby Ribbon Studio, a virtual shopping experience that allows Stylists to stream virtual events with live shopping, commenting, wish list building and more. This debut accompanied the launch of a new business model for the brand called S.I.P., or Share, Invite, Present, which prioritizes the process of attracting, engaging and “wowing” potential customers. 

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At its seventh annual Elevate by LegalShield conference, LegalShield gathered hundreds of lawyers from across the U.S. and Canada to learn from experts, connect with likeminded colleagues and receive recognition. The event, held in Washington, D.C., shared tools and conversations that empower lawyers and provide ways to become more effective and efficient. This year’s event specifically highlighted advancements in diversity, equity and inclusion; methods for enhancing technology and sophistication in law offices; and the role of legal technology and services. 

LegalShield honored seven firms and three individuals at the event for their outstanding service, excellence and a variety of other qualities important to the law profession including availability and money collected for clients. 

“Elevate is more than just a conference–it is a testament to our commitment to empowering legal professionals and individuals,” said Warren Schlichting, LegalShield’s Chief Executive Officer. “As we celebrate this year’s winners, Elevate continues to be a transformative platform that brings together lawyers, experts, and industry leaders to share knowledge, forge connections, and drive innovation in the legal landscape. These lawyers are committed to helping ensure legal representation is available to all.” 

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Group Chairman Li Jinyuan held a press conference at the Tiens Group headquarters in Tianjin to announce to more than 6,000 in attendance that the company’s new branding strategy, which focuses on the younger generation in their 30s, will integrate the themes of new beginnings, new methods, new business models and a new future.

Carol Huang, senior director of group brands and international public relations, explained during the conference that Tiens Group’s market research has led the company to shift its branding focus to young women around the age of 30. Tiens Group will step up its efforts to promote its new branding strategy, including a new logo, upgraded product packaging and new official website, all of which were unveiled at the conference.

Also publicly revealed for the first time at the event was Tiens Group’s new CELLES TIANE M&Y HYDRA series, which recently won the 2017 BEST TASTE AWARD – Annual Energy Skin Care Product Award, which was presented by SINA Corp., an online media company serving China and the global Chinese communities.

Huang added that the company’s new digital marketing strategy has been applied to every sector, providing global users interested in Tiens Group’s development and collaboration opportunities with clear implementation ideas, a friendly community with which to interact, and marketing materials.

With respect to the future of Tiens Group’s global development, Chairman Li emphasized that Tiens Group will adopt an international brand image with culturally unique characteristics and leverage advantageous policies to help implement the network integration and business synergy development strategy. Cross-platform marketing and service integration also will be employed to help promote Tiens Group’s philosophy of wealth creation for families throughout the world, achieving a diversified global alliance of businesses and creating a world-renowned Chinese brand.

Tiens Group was founded in 1995. During its 23-year history, the company has grown from a small private enterprise into the international conglomerate. Currently, Tiens Group has locations in 110 countries and regions that cover markets in over 190 countries around the world in fields such as biotechnology, health management, hotel and tourism, education and training, e-commerce, international trade and finance. It also has formed strategic alliances with enterprises in many countries and has become a recognized Chinese global brand.

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