Direct selling companies are preparing strategies that promise growth and innovation. DSA members are at the forefront of creating transformational eCommerce experiences while maintaining the core values of relationship-based businesses. Many of the most innovative programs were highlighted during the Digital Awards ceremony.

The Direct Selling Association submitted comments to the Federal Trade Commission, stating the FTC should solidify its rulemaking as pertaining to earnings claims before it moves forward with any updates to the Business Opportunity Rule.

The Direct Selling Association, in conjunction with Multibrain, is holding a workshop today to discuss the state of social media and its use in the direct selling industry in 2023.

On September 21, 2022, direct sellers from across the nation arrived in Washington, D.C., to help Members of Congress understand how direct selling provides a flexible and low-risk pathway to entrepreneurship, just as it has for the 7.3 million direct sellers in the U.S. today.

On September 21, 2022, direct sellers from across the nation arrived in Washington, D.C., to help Members of Congress understand how direct selling provides a flexible and low-risk pathway to entrepreneurship, just as it has for the 7.3 million direct sellers in the U.S. today.

The Direct Selling Association (DSA) held DSA Vision 2023: Sales and Marketing Conference earlier this month. Included in the conference was the DSA Digital Marketing Awards, which recognized outstanding programs implemented by DSA member companies in the last year. 

In late spring 2022, DSA released its Strategic Plan 2022. The plan is a direct result of months-long collaboration by members of the Strategic Planning Committee with DSA senior staff.

The Direct Selling Association (DSA) hosted a Legal and Regulatory Seminar in Washington D.C. as an opportunity for direct sellers and industry professionals to listen to government regulators and policymakers. 

We in the direct selling channel have long known that our unique ability to forge enduring relationships with people is what makes us the envy of so many. In this relationship business, we have found new ways to connect, share and learn from one another.

The Direct Selling Association (DSA) assembled 12 direct selling companies and more than 60 independent distributors and executives from 17 states to meet with nearly 50 Members of Congress.

In many ways, 2020 was an uninvited guest who overstayed their welcome into 2021. Three previous fiscal quarters of widespread lockdowns and hiding from COVID gave way to a year of adaptation for the global direct selling industry. Direct sellers across the globe emerged into the sunlight to face ever-changing, mid-pandemic operational environments and in some markets, post-pandemic business climates that brought fairly large swings in sales performance—some for the better and some for the worse.

The industry faced an inflection point regarding our two key issues: the salesforce’s independent contractor status and Federal Trade Commission channel oversight. The DSA team is working to build awareness among legislators and law enforcement officials about the benefits of self-regulation and the Direct Selling Self-Regulatory Council’s (DSSRC) success in protecting consumers.