The Direct Selling Association led its Women’s Entrepreneurship Roundtable Series for the fifth year, hosted by SeneGence Founder Joni Rogers-Kante and featuring an in-person meeting with Representative Kevin Hern (R-OK).

2020 and 2021 saw phenomenal growth in our industry. The somber reality of 2022 set in as direct selling will likely see a year-over-year decrease in sales. Many companies are asking how do we retake the market share gained over that 18–24-month period?

Direct selling companies are preparing strategies that promise growth and innovation. DSA members are at the forefront of creating transformational eCommerce experiences while maintaining the core values of relationship-based businesses. Many of the most innovative programs were highlighted during the Digital Awards ceremony.

The Direct Selling Association submitted comments to the Federal Trade Commission, stating the FTC should solidify its rulemaking as pertaining to earnings claims before it moves forward with any updates to the Business Opportunity Rule.

On September 21, 2022, direct sellers from across the nation arrived in Washington, D.C., to help Members of Congress understand how direct selling provides a flexible and low-risk pathway to entrepreneurship, just as it has for the 7.3 million direct sellers in the U.S. today.

The Direct Selling Association has filed comments with the United States Department of Labor, stating that the Notice of Proposed Rulemaking, as it pertains to employee or independent contractor classification under the Fair Labor Standards Act, creates confusing standards for millions of direct sellers in the U.S.

On September 21, 2022, direct sellers from across the nation arrived in Washington, D.C., to help Members of Congress understand how direct selling provides a flexible and low-risk pathway to entrepreneurship, just as it has for the 7.3 million direct sellers in the U.S. today.

The Direct Selling Association (DSA) held DSA Vision 2023: Sales and Marketing Conference earlier this month. Included in the conference was the DSA Digital Marketing Awards, which recognized outstanding programs implemented by DSA member companies in the last year. 

In late spring 2022, DSA released its Strategic Plan 2022. The plan is a direct result of months-long collaboration by members of the Strategic Planning Committee with DSA senior staff.

The Direct Selling Association (DSA) hosted a Legal and Regulatory Seminar in Washington D.C. as an opportunity for direct sellers and industry professionals to listen to government regulators and policymakers. 

We in the direct selling channel have long known that our unique ability to forge enduring relationships with people is what makes us the envy of so many. In this relationship business, we have found new ways to connect, share and learn from one another.

The Direct Selling Association (DSA) assembled 12 direct selling companies and more than 60 independent distributors and executives from 17 states to meet with nearly 50 Members of Congress.