I am proud of how direct selling truly is open to all, with its low risk and ease of entry, no requirement for formal qualifications or training or high capital investment, and with ease of exit should a participant decide it’s not for them. Direct selling can offer a route to entrepreneurialism to anyone who […]

Never before has the industry seen a global environment filled with this much opportunity. More people than ever want a life that allows them to work when and where they want. Consumers are buying quality products that help them look and feel more confident. And people are increasingly seeking experiences that connect them to others […]

With more than 40 years of direct selling experience under his belt, John Fleming knows just about all there is to know about this channel. But there’s one thing that still puzzles him, says the Direct Selling News former Publisher and now Ambassador: “I’ve never understood why anyone associated with the direct selling business model didn’t understand […]

This is a special section of the August, 2017 Cover Story article. Data Released on Pilot Basis in 2016 Seeking a clearer picture of the direct selling salesforce, U.S. DSA and WFDSA embarked on new research to characterize the motivations of people involved in direct selling. U.S. DSA President Joseph Mariano says the channel became increasingly […]

Sustained Growth Expands Global Direct Sales $25.7 Billion In 4 Years While direct selling is a niche channel for distributing goods and services, each year more and more companies are discovering the power that can be unleashed through an independent salesforce tapping into personal networks. Where door-to-door sales and in-home parties fueled the growth in […]

Greater consumer knowledge can generate growth opportunities for all businesses.

DSA’s mission is to police, promote and protect its members, thereby ensuring a landscape in which direct selling companies can operate effectively and ethically while protecting consumers from bad actors.

With apologies to Franklin D. Roosevelt and the New Deal, it actually is revolution, not evolution on the table. In this case, I’m referring to a revolution of ethics in direct selling.

When I interview a job candidate, I ask what, to me, is a most telling question: “What has been the defining moment of your life?” It is, admittedly, not an easy question for many to answer, as an honest response requires some degree of introspection, intimacy and thoughtfulness—all things a candidate may not be prepared […]