Medifast/OPTAVIA recently expanded its executive team to support its intended Asia-Pacific expansion, including Hong Kong and Singapore, in 2019. Tony Tyree has been appointed chief marketing officer and Fran Lawler has been appointed chief human resources officer, adding to the company’s leadership team as it prepares for international expansion with its lifestyle brand and Coach community, OPTAVIA®. The appointments follow those of Nicholas Johnson, president […]

OPTAVIA’s journey over the last two years very closely resembles the lives of the very community it serves. CEO and board member Dan Chard and his new team understood that the evolution of OPTAVIA was a turning point for the parent company. As a health and wellness brand, OPTAVIA works with clients seeking a change, […]

Owings Mills, Maryland-based Medifast, Inc. reported financial results for the second quarter ended June 30, 2018. Revenue was $117.3 million, an increase of 54.9 percent from revenue of $75.7 million for the second quarter of 2017. Active earning Coaches were 19,700, an increase of 45.9 percent year-over-year. “We are pleased to report a further acceleration in the business momentum we reported […]

The Direct Selling Association (DSA) Annual Meeting’s general sessions kicked off today with a focus on sharing best practices for the direct selling industry and exploring new ways to continue developing “America’s Original Entrepreneurs.” The event will run through tomorrow at the Marriott Marquis San Diego Marina in San Diego. “Direct selling is poised to be […]

Medifast, Inc., a Owings Mills, Maryland-based  manufacturer and distributor of clinically proven, healthy living products and programs, yesterday reported financial results for the fourth quarter and full year ended December 31, 2017. “Our financial results exceeded our expectations and we are pleased to report a strong finish to the year with revenue through our OPTAVIA Coaches model […]

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s […]