Medifast, the parent company of direct selling organization OPTAVIA, was recognized by FORTUNE Magazine for the fourth consecutive year on its list of 100 Fastest-Growing Companies.

Medifast, the parent company of direct selling organization OPTAVIA, announced a return to historic norms for customer retention rates, resulting in third quarter revenue of $390.4 million, with revenue per active earning coach averaging $5,897, down from $6,773 during the same quarter last year.

OPTAVIA was honored by independent market research firm Euromonitor International as the #1 Weight Loss Program in the U.S. by Revenue for 2021.

Medifast, the parent company of direct selling organization OPTAVIA, published “Healthy Habits Associated with Successful Weight Loss Maintenance on a Commercial Program: Learnings from a Research Survey” in the Food and Nutrition Sciences journal. Analyzing self-reported data from the OPTAVIA Community of Coaches and Clients, the study found that those who experienced long-term weight loss […]

In a partnership with WeAreTeachers, a resource hub for educators, Medifast, the parent company of direct selling organization OPTAVIA, launched a free nationwide K-5 curriculum promoting healthy habits.

Medifast, the parent company of direct selling organization OPTAVIA, reported 15% revenue growth during the second quarter of 2022, totaling $453.3 million.

More than 17,000 people registered for Medifast’s annual OPTAVIA Convention that filled and sold out the State Farm Arena in Atlanta, Georgia.

Medifast, the parent company for direct selling organization OPTAVIA, released the findings for their survey that explored the dieting patterns and health perspectives of more than 2,000 U.S. adults.

Medifast announced the opening of the Medifast Product Innovation Center, a new research and development hub that has been designed to support innovation as the company focuses on expansion.

Medifast, the global parent company for direct selling brand OPTAVIA, announced increases across the board for the first quarter of 2022, when compared to the same period last year. Revenue for the company increased 22.6%, reaching $417.6 million, while net income grew 1.7%, to $41.8 million. The number of active OPTAVIA Coaches saw 21.7% growth, […]

Common Practices. Managerial Courage. Calculated Risk. If a founder’s belief in a hero product starts a company on its journey toward the billion-dollar mark, then it’s stellar decision-making and a determined field that can propel them into momentum and triple digit multimillion-dollar status. But scaling to a billion or more? What does it take to get […]

Medifast, Inc., the parent company for direct selling health and wellness subsidiary OPTAVIA, reported annual revenue of $1.526 billion in 2021, a 63.2% increase over the previous year. Net income also saw enormous gains of 59.5% to equal $164 million. EPS for the year was $13.89, a 60% increase over 2020 levels.  The fourth quarter […]