“With a heavy heart, The Body Shop has made the difficult decision to close The Body Shop At Home in February 2024,” the company wrote in an online statement. “We are sending our thanks and appreciation to our wonderful Consultants who have been valued members of our community.” 

In its place, the company announced a new digital service called The Body Shope Ambassador Programme, available to UK consultants, that they will be unveiling in the coming months. 

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Revenue growth was up in every brand: Natura, up 9.8 percent; The Body Shop, up 14.8 percent; and Aesop up 55.2 percent.

“We are very pleased with the second quarter results” said Roberto Marques, Natura & Co’s chairman of the board. “Natura continues to revitalize its business model through its revamped relationship selling approach, digitization and growing multichannel presence; the Body Shop’s ongoing transformation plan is delivering encouraging initial results and Aesop continues its stellar growth trajectory. Natura & Co is well positioned to deliver further growth, reach its medium-term and long-term ambitions, with continuous advances in sustainable business practices.”

Natura’s growth was despite a trucker’s strike impact, with both Brazil and Latin America showing great momentum. Natura continued to gain market share in core categories in Brazil and show productivity gains, positively advancing the company’s new Relationship Sales model and digitization of its channel.

Natura & Co began to implement The Body Shop’s transformation plan this quarter with initiatives including organization redesign, store footprint optimization and measures to improve operational efficiency. Over the first half of the year the company has seen significant improvements in sales, adjusted EBITDA and adjusted EBITDA margin, excluding transformation costs booked in Q2, in line with expectations.

Aesop again delivered another remarkable quarter with high double-digit growth in sales and EBITDA across all channels and geographies. The steady performance was driven by strong like-for-like sales in signature stores and by the addition of 25 new stores in the past 12 months.

To read the full Natura Q2 financial report, click here.

The post Natura Reports Strong Q2 Growth in All Brands first appeared on Direct Selling News.