On DSN’s 20th anniversary, we asked industry leaders and legends to share how past evolutions and current opportunities are shaping the future of the industry.

In 2004, Stuart Johnson, now CEO of Direct Selling Partners, Direct Selling News (DSN) and NOW Tech, held a clear vision: to create a monthly publication that offered timely and useful information to direct selling executives. Today, that vision has expanded beyond a print publication to include podcasts, workshops, executive forums and informative in-person events featuring the biggest names in the industry. The format and appearance of the magazine has changed throughout the years, but the original foundation of Johnson’s vision remains unchanged.

As we celebrate 20 years of innovations and insights, we take a look back on a few of DSN’s most important milestones. But even before DSN’s debut in 2004, Founder and CEO Stuart Johnson had an illustrious career influencing the channel. He founded VideoDirect in 1987, which ultimately became VideoPlus and then SUCCESS Partners. He launched SUCCESS Partners University, an education conference for direct selling corporate executives in 2002.

DSN, now in its twentieth year of publication, continues to be the go-to resource for well-researched global industry news, expert insights and interviews with the founders and executive leaders behind the channel’s legacy companies and rising stars.

Deborah K. Heisz, now Neora Co-CEO, and John Fleming, a DSN Legend and former Avon executive, were two of the original staff members tasked with assembling the publication’s flagship print issues.

“At the time, there was no real periodical resource for legitimate news and information for people who were leading and operating direct selling companies,” Heisz said. “People were hungry for a trade journal they could rely on, and we received feedback from dozens—if not hundreds—of executives and owners across the industry letting us know we had truly filled a need.”

From a simple eight-page newsletter to the robust, global magazine it is today, DSN remains committed to supporting, informing, connecting and challenging direct selling executives across the US and around the world.

“I planned to stay for two to three years, but I remained Publisher and Editor in Chief for nine,” Fleming said. “We started by building something relevant and, in many ways, it has become far more relevant than we ever envisioned.”

Twenty Years of Industry-Changing Trends

The past two decades have been host to some of the most dramatic shifts in the channel, including the proliferation of the internet; the broad adoption of mobile devices; and pandemic-induced social distancing that forever changed the way shoppers buy products and interact with brands. With each paradigm shift, the direct selling industry learned to evolve and adapt.

We asked these executives: In the last 20 years, what changes have had the greatest impact on the industry?

“The vast majority of companies started in the industry by sharing products at home parties. Now, we’re sharing the opportunity virtually and across the globe without concern for physical barriers. Digital platforms forced all of us to adjust, while opening up a world of opportunity.”—Mark Pentecost / It Works! Founder and Chairman

“The operating landscape has permanently changed. Millennials want their own gig, but the average direct-to-consumer venture lacks the ability to scale up the way a direct selling company can with sales organizations.”—Rick Goings / DSN Legend, Chairman Emeritus and former CEO of Tupperware Brands

“Twenty years ago, signups and applications required a stack of paper. Today, it’s all done digitally. Technology has enabled much more efficient point-of-sale transactions and created the ability to connect and communicate with more people.”—John Addison / Addison Leadership Group; Board Member for Primerica, LegalShield; Senior Advisor to Utility Warehouse

“The digital revolution of the early 2000s felt, at the time, like a once-in-a-lifetime revolution, but it proved to be just the beginning of an avalanche of technology and business models that would profoundly change the world around us. Through all of these changes–the rise of social media, gig platforms and AI, and the challenges of the pandemic—we have demonstrated that, as a channel, we can adapt and evolve quickly.—John Parker / Amway Chief Sales Officer

“Technology has been the biggest gamechanger for us. I believe you have to have a robust strategy in both automation and face-to-face interactions for success in today’s marketplace. It is a delicate balance. Simplicity and speed can be the difference between success and failure.”—Kevin Guest / USANA Executive Chairman

The Next 20 Years

Lessons from the past 20 years have illustrated that change is not only inevitable; it is a critical part of healthy evolution. It was by welcoming social media, ecommerce and a digital-first footprint that the industry was prepared to not only survive but thrive during the pandemic. And as industry leaders look to the horizon, it will be that same bold approach and nimble, open mindset that will prepare the next generation of direct sellers for success.

We asked these executives: What actions should leaders be taking now to prepare for the future?

“We need to remember what got us here. We have always been an industry that focuses on building people, and then those people go on to build our business. We can ensure our future success by remembering that the most valuable asset any direct selling company has is our loyal, hardworking distributor field!—Rudy Revak / DSN Legend, Founder of Symmetry and Xyngular

“As technology continues to create opportunities and disruptions, I believe the future of direct selling will have to be centered around community and the social dynamic in our businesses. Great products, compelling income opportunities, competitive customer and representative experiences will continue to be basic requirements, but the community and social experiences we offer can be real differentiators.—John Parker / Amway Chief Sales Officer

“We empower women and others to work a meaningful business in pockets of their day. That’s the best part of direct selling. That’s how we win. We must continue to create and emphasize this opportunity—the side hustle is always in style.—Sarah Shadonix / Scout & Cellar Founder and CEO

“Leaders in the channel should plan for growth. Those who stay current by investing in the technologies of today and tomorrow—including new ways to purchase, improve speed to customer and product value—will thrive.—Joni Rogers-Kante / SeneGence Founder and CEO

“Direct selling will continue to thrive where the exchange of value is ongoing and supportive—like in following a nutrition or fitness plan—because of the importance of accountability to achieve success, but we need to acknowledge that affiliate marketing will replace network marketing where the relationship is purely transactional.—Carl Daikeler / BODi CEO

“Personalization and integration of AI in customer service are trends that we find exciting and that we are integrating into our strategy. Direct selling is also very unique; we never work solely online or offline. The future is hybrid, and we are relying on hybrid solutions in our strategy and development to be active pioneers in our industry.—Rolf Sorg / PM-International Founder and CEO

Creating a Lasting Impact

DSN has always strived to stay on the cutting edge of direct selling trends, news and thought leadership through its educational initiatives and events. We asked these executives: How has DSN’s coverage and perspective impacted your businesses over the past two decades?

“DSN has challenged the way I think about our business and the future of our channel. It helps me sift through the hype and understand the real innovations and opportunities that will shape our future. I am so grateful for the connections and insights that DSN has brought to me and our industry.”—John Parker / Amway Chief Sales Officer

“What DSN provides is something critical for the industry: a collegial way to share best practices with one another. One of the great things about the direct selling industry is people’s willingness to share both their successes and failures. DSN gives executives a way to learn and grow their businesses.—John Addison / Addison Leadership Group CEO; Board Member for Primerica, LegalShield; Senior Advisor to Utility Warehouse

“DSN is a powerful source of knowledge, allowing companies to learn from each other and grow. DSN has always offered great insights and innovative ideas. When there can be criticism of our industry, it’s important to have a platform like DSN to speak of the positive impact we’re having around the world.—Mark Pentecost / It Works! Founder and Chairman

“DSN is an important forum for keeping abreast to fast changing forces and how others are approaching and adapting to remain vital and resilient.—Rick Goings / DSN Legend, Chairman Emeritus and former CEO of Tupperware Brands

“The DSN articles and DSU events have been an amazing asset to the corporate leaders of this channel. They both create opportunities to gain valuable information, ideas and strategies, and they give guidance during changing and challenging times.—Rudy Revak / DSN Legend, Founder of Symmetry and Xyngular

“DSN continues to be an important voice and resource for steering the direction of this method of sales and marketing. It’s easy for institutions and regulators to lose sight of the individuals who legitimately use direct selling as their livelihood. DSN helps us all remember who is most important in this industry, and it’s not the company—it’s the distributors and customers.—Carl Daikeler / BODi CEO

“When DSN started, I remember thinking: ‘Finally! One place to get timely, reliable and insightful information on other direct sellers.’ Before DSN, people had to constantly scan multiple sources. It was very easy to miss company announcements and releases because so many direct sellers were private or just starting out.—David Holl / Mary Kay Chairman and former CEO

“DSN is my ‘go-to manual’ when I have questions; seek insight; look for surveys; or simply look for inspiration when I need it. I never throw away a publication, as I know I’ll need to refer to it one way or another. It helps me stay informed and current with what is going on in our channel.”—Joni Rogers-Kante / SeneGence Founder and CEO

“The community gains so much strength when we all work together, and DSN makes that happen. They are invaluable to the ongoing growth and professionalism of this industry, and I am so grateful for their work.”—Michele Gay / LimeLife by Alcone
Co-Founder & Chairwoman

“The coverage of the direct selling landscape in DSN is like no other, providing a clear and nuanced view into an industry that thrives on personal connections and innovative strategies. The articles are a testament to the precise research and commitment to detail that the team embodies, making Direct Selling News an invaluable resource for anyone involved in or interested in the dynamic world of direct sales. It’s journalism that not only informs but enriches and compliments the conversation around this unique sector of commerce.—Rolf Sorg / PM-International Founder & CEO

Building a Legacy Meant to Last

Reflecting on the past 20 years, the DSN team continues to build and plan for an even brighter future with more events, global coverage, expanding platforms and an unflinching grasp of Johnson’s original vision. The next 20 years will expand on that relevancy and commitment, providing more insights, developing broader resources and presenting more opportunities to support the executives working diligently to strengthen and scale the one-of-a-kind entrepreneurial possibilities found within the direct selling channel. 

From the January/February 2024 issue of Direct Selling News magazine.

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Women like Mrs. P.F.E. Albee, Brownie Wise, Mary Kay Ash, Mary Crowley, Madame C.J. Walker plus many others recognized in this issue are shining examples of how the entrepreneurial income opportunity direct selling represents has been empowering women for over a century.

When the editorial team at Direct Selling News asked me to share my thoughts on how women have long been the catalyst to the evolution and growth of direct selling, I couldn’t wait to address this intriguing topic. As a front-line sales executive at Avon—what we called “The Company for Women” many years ago—addressing the enduring legacy so many entrepreneurial women have created is not only gratifying, it serves as a reminder of the roots and foundation of what we often refer to as direct selling inclusive of its contemporary labels.

When I first joined the team at Avon and was presented with the idea of developing a new path for the company, I became intrigued. After a few meetings, I made the decision to go big and join the largest direct selling brand ever built. Rick Goings, who later served Tupperware as CEO in excess of 25 years, was President of Avon North American at that time. Jim Preston, legendary Avon CEO, was at the helm. Susan Kropf and Andrea Jung—two outstanding corporate leaders—became very instrumental in leading the company for women in new directions. Andrea and Susan later became CEO and President, respectively. Today, I consider it a blessing to have been a part of Avon at such a special moment in time.

What became obvious to me from day one was the emphasis on Avon being the company for women. I knew the stats and facts relative to the percentage of women engaged in direct selling versus men (typically 75 percent to 25 percent, but within many direct selling companies, the percentages are more like 95 percent to 5 percent).

Trailblazers and Innovators

I had also experienced the opportunity of personally meeting industry icons like Mary Kay Ash, Mary Crowley and Jan Day. I only read about Madam C.J. Walker who built an incredible enterprise with women of color. Her story is legendary. Madame C.J. Walker’s birth name was Sarah Breedlove, but she would later adopt the name Madam C. J. Walker. She was born on December 23, 1867 on the same Louisiana delta plantation where her parents, Owen and Minerva Anderson Breedlove, had been enslaved before the end of the Civil War. This child of sharecroppers transformed herself from an uneducated farm laborer and laundress into one of the twentieth century’s most successful, self-made female entrepreneurs.

David McConnell is credited with being the founder of Avon, but it is Mrs. P.F.E. Albee who is most revered for her iconic contributions to building the company for women at a time when women did not yet have the right to vote here in the U.S.

Brownie Wise made history when Earl Tupper, inventor of Tupperware, hired her to be head of sales. Brownie insisted upon complete control and focused on the “party plan” method of sales, invented at Stanley Home Products founded by Stanley Beveridge. Origins and first use of “party plan” go back to Stanley Home Products where Brownie, Mary Kay, and Mary Crowley gained their first experiences.

Women like Mrs. P.F.E. Albee, Brownie Wise, Mary Kay Ash, Mary Crowley, Madame C.J. Walker, plus many others recognized in this issue, are shining examples of how the entrepreneurial income opportunity direct selling represents has been empowering women for over a century.

Being a part of Avon impacted my thinking and my mindset. I continue to use the expression I have repeated many times over the past 20 years: “I am grateful that Avon always found room for a few good men.” After taking early retirement from Avon and becoming Publisher and Editor in Chief at Direct Selling News, I found that corporately, the direct selling industry was dominated by men at the executive level—even though the roots of the model are women—women who became some of our country’s greatest entrepreneurs; women who were instrumental in empowering the lives of millions of other women as well as a few good men.

My previous statement does not forget or deny the incredible contributions of David McConnel, Stanley Beveridge, Rich DeVos, Jay Van Andle and others to the evolution of the direct selling model. Stan Beveridge started his direct selling career with the Fuller Brush Company which was primarily composed of men. In 1931 Stan Beveridge founded Stanley Home Products from which came many outstanding women who became legendary as a result of the party plan focus. I am simply acknowledging and recognizing the incredible contributions of women in the creation and advancement of this channel of distribution.

An Opportunity for Everyone

Today, I take great pride in the research, writing and selective advisory that I often participate in. I enjoy being an observer versus being a participant. The lens of the observer is very different. The lens of the participant is often focused solely on the health and welfare of the participant’s business, as it should be. However, an observer looks to understand the wider and broader view. Having been an avid photographer at one time, the difference between participant and observer is similar to the experience of changing from telephoto lens to wide angle. The perspective is very different.

Our world today might benefit more from the wide-angle lens. A lens which reflects on our history as well as the present and future…all at once. The wide-angle lens may, perhaps, help us to better understand the value of such contemporary topics such as Diversity, Equity and Inclusion.

There is power in questioning existing norms and disrupting accepted standards. Mrs. P.F.E. Albee challenged the assumption that men were better salespeople. Brownie Wise challenged Earl Tupper’s assumption that the best way to market Tupperware was through conventional retail stores. Mary Kay Ash and Mary Crowley challenged the assumption that women could not be entrepreneurial. Madam C.J. Walker challenged the assumption that an African American woman could not build a thriving enterprise composed solely of women of color.

The women who follow in the footsteps of these women are also challenging assumptions about what direct selling looks like and how it moves forward. Our future as a channel of distribution may be very different than the past. However, an unwavering passion to empower women may be our “secret sauce.”

John T. Fleming is the author of Ultimate Gig: Flexibility, Freedom & Rewards which provides an in-depth glimpse of the future of work and how the gig economy has fueled the growth and appeal of flexible work opportunities. John is principal of Ideas and Design Group, LLC and in both the DSA Hall of Fame and DSEF Circle of Honor. John is also a recipient of the DSN Bravo Lifetime Achievement Award. John has recently released LEVERAGE.

From the March 2023 issue of Direct Selling News magazine.

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Each year, the Direct Selling News team works with companies around the world on the Global 100 Celebration, and it has become our signature research endeavor. The goal from the outset of the project 12 years ago was to foster a greater level of transparency within the direct selling community, in turn supporting its growth as a channel for distributing goods and services while simultaneously promoting entrepreneurship.

Our annual June issue is a collection of the truly inspirational stories and events that shaped the Global Celebration, the Global 100 List and the highlights of the game-changing week of the Direct Selling University. Read the full article highlighting the virtual events of DSU 2021. We are incredibly grateful to the many gracious sponsors who stepped up to make our 12th annual Global 100 Celebration and DSU event a huge success!

Historically, DSN Global 100 had listed 100 companies with annual revenue ranging from $60 million to more than $10 billion. Starting last year, the G100 list took on a new look and criteria, acknowledging 50 companies achieving more than $100 million in annual revenue. The purpose of the G100 list remains the same—to showcase the true impact of this channel on people’s lives as well as the economic impact direct selling companies make on the communities they serve. This year the G100 list grew to 65 companies, with more than $64 billion in revenue combined, an impressive $3 billion in growth.

Each year the Bravo Awards panel recognizes companies for outstanding achievement and excellence in areas of leadership and the highest percentage of revenue growth year-over-year. This year’s Global Celebration included more Bravo Awards than ever before—including some debut categories.

• There were 13 Honorees in the Best Places to Work in Direct Selling. 
• Kevin Guest, Chairman and CEO of USANA Health Sciences, received the Bravo Leadership Award, which is the only award that is presented to an individual.
• eXp Realty received the Bravo Growth Award, recognizing growth in a domestic company. eXp grew by $800 million from 2019 to 2020.
• The Bravo Award for percentage of Growth in a domestic company went to Color Street. Color Street achieved 171 percent year-over-year growth.
• This year, we introduced the Bravo International Growth Awards. Two companies were honored. Herbalife and PM-International were selected for each achieving a staggering $600 million in year-over-year growth.
• Debuting this year, we honored Nu Skin with our first Bravo Global Good Award. Nu Skin was selected for its humanitarian efforts in support of children around the globe, as well as its sustainability initiatives.
• We also recognized six industry LEGENDS—Jerry Brassfield, John Fleming, Stan Fredrick, Rick Goings, Rudy Revak and Larry Thompson!

Speaking of our website, I hope you are checking it often, as we release articles daily. We are adding more content, podcast and videos. We endeavor to be the news you need and the name you trust. At Direct Selling News, we endeavor to be a source, resource and thought leader for the entire direct selling channel. So, if you have a suggestion, a need or an inspiration to share, please reach out. We would love to hear from you.

All the best,
Patricia White

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There is a depth of wisdom that comes only from lived experience, and for six industry legends, that wisdom feels infinite. In this exclusive Legends Interview Series, produced by Direct Selling News, Jerry Brassfield, John Fleming, Stan Fredrick, Rick Goings, Rudy Revak and Larry Thompson share candid anecdotes about what drew them to the business model and offer powerful wisdom-filled memories that can serve as inspiration for young entrepreneurs eager to match their historic ambition and achievements.

As the industry faces challenges today, it is powerful to remember that these problems, although unique, are not new. There have always been obstacles, and as these legends generously share their knowledge, we’re given a peek behind the curtain into what it was like to endure some of the most earth shaking tumults the industry has faced—from customer behavioral changes to the introduction of the internet. Through their personal retellings, it becomes clear that the innovations and triumphs of the past can also be a powerful guidebook for the future.

Within their stories is also a shepherding voice, reminding us that although we see their victory laps, there were also years filled with tenacity and grit as they learned the fundamentals of the business. Today, as leaders who ascended to the highest levels of power, charisma and success, the legends are honest about their foibles, rocky starts and the failures that made them stronger. That generous spirit and commitment to help others lives in the memories and words they share and offers authentic advice for those seeking to follow in their footsteps.

Register for the upcoming Direct Selling University to see the extensive roundtable discussions and thoughtful one-on-one conversations with each of these elite leaders. After the broadcast, the videos and a podcast of the series will be available at DirectSellingNews.com.

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Goings was an outspoken advocate in redefining business as something that served not only shareholders but all stakeholders, including customers and employees. Humanitarian and philanthropic efforts have been a central focus of Goings’ career, and he served as an engaged member of the World Economic Forum, the National Board of Governors for Boys & Girls Clubs of America, and was an inaugural Champion with United Nations’ HeforShe women’s initiative, where he was a founding member of the Leadership Advisory Council.

What inspired you to get involved in direct selling?

I never made a decision to get involved in direct selling. I got involved in businesses, and their channels of distribution just happened to be direct-to-consumer. After I joined the Navy, I started to understand human motivation and figure out what I was going to do with my life. In my senior year of school, my friend had an idea for a fire and heat detector and out of that, I created Dynamics, Inc. I had a 10-year run that was fabulous, but the federal government started giving away what we were selling, and I had to pivot. In my thirties, I created Fortunate Corporation and lost all the money I had made in my twenties. The most important business decision I ever made was when I joined Avon. When people ask me why I joined, I say, “Oh, I remember, I needed a job.”

When did you decide direct selling was the right choice for you?

There really was no epiphany moment when I decided this is what I was going to commit my life to. I’ve always had a way of knowing, “if this doesn’t work, do that.” I’ve been seasoned for that. When I’m introduced at commencements, and they list my accomplishments and honors, I get up and say, “I’m happy and blessed for all of those things, but let me tell you about some of my failures, the faceplants and the flops, because those will happen to you and those are what will make you.” I spent three months selling encyclopedias, and I never made a sale. There’s never been a more unlikely person to rise to CEO. It’s how you deal with the failures and how you pivot from those—that matter.

What are a few of your most memorable moments?

One was five years ago with the Global Fairness Initiative, a nonprofit studying the effects of being involved in Tupperware. They found women moved from being lower class to middle class, and their attitudes switched from “I’m not good enough” to “I am good enough.” After three years of involvement, the number of women connected through computers or smartphones went from one-third to 70 percent.

What is your outlook for the business model?

There is a transformation occurring, and it’s not just driven by COVID-19. With the creation of internet technologies combined with disintermediation taking out everybody in-between the seller and consumer, I don’t think there’s been a sweeter spot for our channel of distribution.

What advice would you like to share with our audience?

Real success is helping other people.

The post Direct Selling Legend: Rick Goings first appeared on Direct Selling News.

“Leaving the Tupperware Brands board will allow me to focus on my philanthropic work, especially as chairman and co-founder of the World Federation of Youth Clubs, which supports youth service organizations around the world,” said Goings.

“We would like to thank Rick for his service and leadership at Tupperware,” said Susan M. Cameron, chairman of the Board of Tupperware Brands. “Rick has been a visionary leader at the company, and we look forward to following his next chapter as he turns his focus to his valuable philanthropic work.”

According to the company, this move will bring the Tupperware Brands Board of Directors to 10 members, with board member Christopher O’Leary currently serving as interim CEO of the company.

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“Leaving the Tupperware Brands board will allow me to focus on my philanthropic work, especially as chairman and co-founder of the World Federation of Youth Clubs, which supports youth service organizations around the world,” said Goings.

“We would like to thank Rick for his service and leadership at Tupperware,” said Susan M. Cameron, chairman of the Board of Tupperware Brands. “Rick has been a visionary leader at the company, and we look forward to following his next chapter as he turns his focus to his valuable philanthropic work.”

According to the company, this move will bring the Tupperware Brands Board of Directors to 10 members, with board member Christopher O’Leary currently serving as interim CEO of the company.

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“We are pleased to have Chris join our board,” said Executive Chairman Rick Goings. “He brings more than 37 years of operational and leadership experience to Tupperware, having served in several strategically important executive positions at major global consumer product companies including General Mills and PepsiCo. We believe the combination of his deep industry knowledge, broad international experience and strong, proven leadership skills will be invaluable to the company as we continue to execute our global growth strategy.”

O’Leary is the former executive vice president and chief operating officer, International, for General Mills, Inc. He previously spent 16 years at PepsiCo, Inc., where he held numerous roles, culminating in serving as chief executive officer and president of Hostess, Frito-Lay, Inc. O’Leary currently serves as a partner at Twin Ridge Capital, a private investment firm, and previously served on the board of Newell Rubbermaid Inc., now Newell Brands Inc., a leading global consumer goods company with a portfolio of well-known brands. He also currently serves as a non-executive director of Telephone and Data Systems, Inc. and CARE, Inc. (a global nonprofit organization).

“Tupperware Brands is a great company with a renowned brand and strong global presence, and I’m pleased to join the board at this important time,” said O’Leary. “I look forward to working closely with board members and the management team to provide new insights and perspectives as Tupperware continues to take aggressive steps to advance its performance and drive enhanced value for shareholders.”

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The program, which is in partnership with Rollins College and the U.S. Department of State’s Office of Global Women’s Issues, is designed to build capacity for women’s entrepreneurship in developing and post-conflict countries and seeks to engage established female Brazilian business or economics professors working at universities in Brazil.

Nearly 4,200 university students, faculty and staff, as well as local women, have received free social entrepreneurship training and mentorship in Iraq and India through the Tupperware Brands Global Links program. The inaugural Global Links program began in Iraq in 2012 and expanded to India in 2014.

“For more than 70 years, we have been igniting global communities, especially women, to realize their best selves,” said Rick Goings, Tupperware Brands executive chairman. “The Global Links program is an extension of this much-needed effort. In many parts of the world women are the most underutilized resource, and we are committed to engaging like-minded advocates to inspire the development of a new generation of female entrepreneurs in Brazil. Advancing women will fuel and uplift society as a whole.”

Tupperware is currently seeking a female scholar to mobilize students and train local female entrepreneurs in Brazil. The program combines classes from a leading academic institution focused on business fundamentals, a hands-on externship at Tupperware Brands Corporation that includes building technical skills and on-going mentorship for the selected Brazilian business professor. The program is slated to begin in February 2019.

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Stitzel has served as the company’s president and chief operating officer since October 2016. Prior to this role, she served as group president, Americas, and in leadership positions of increasing responsibility in Europe and the United States since joining the company in 1997.

“I am grateful to the Board of Directors for its trust and confidence, and I am excited to lead this great company into the future, supporting our important global purpose and executing on our strategic growth initiatives,” said Stitzel. “With our high-quality and innovative products, dedicated sales force of over 3 million people and experienced global leadership team, we are poised to build upon our strong foundation in capitalizing on new and exciting growth opportunities. I thank Rick for his leadership, mentorship and friendship and look forward to his guidance as executive chairman through the transition.”

Kriss Cloninger III, the company’s presiding director of its Board of Directors, said, “The Board is delighted to elevate an executive of Tricia’s caliber to serve as president and chief executive officer, as we have great confidence in her 20-year proven track record of success in building high-performance teams and delivering sales and profit growth.

“The Board is also grateful to Rick for his strong leadership and tireless commitment and is pleased that he will continue to play a key transitional role as executive chairman. Rick established Tupperware as a free-standing, publicly traded company in 1996, modernizing product offerings and expanding its portfolio. His more than 25 years of leadership has transformed Tupperware into an international brand that provides life-changing opportunities for its global sales force.”

Goings has led the company since 1992 and has served as its chairman and CEO since 1997.

“It has been a true honor to lead Tupperware Brands and I am proud of what we have accomplished for our stakeholders, especially for the women and men around the world who are part of our sales force,” said Goings. “I look forward to transitioning the role to Tricia, who has demonstrated strong leadership abilities for the current and future needs of the company. As group president, Americas, she led this critical portfolio to new and impressive levels of growth. She is the right person to lead Tupperware Brands into the next era, reinforcing Tupperware’s purpose of empowering women through economic opportunity.”

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