The life of the QR (Quick Response) code has been a rollercoaster. Originally used to track vehicle parts for automotive manufacturing in the 1990s, they didn’t pop into the mainstream until the 2010s when camera-equipped mobile phones gained popularity. QR codes found a new role in linking physical objects with online information.

AI-powered voice cloning is a rapidly evolving technology generating lifelike human speech and customizable voices. With high-powered text-to-speech platforms that emulate the intricacies of the human brain and deep learning capabilities that capture nuances like pitch, tone and speed, AI voice cloning has many applications for business communication and marketing across the direct sales channel.

The online shopping experience continues to evolve rapidly, and staying on top of effective trends is crucial to understanding what consumers expect and need. Aggregated products, review summaries and the ability to quickly compare details are all being streamlined.

The workplace experience has rapidly evolved over the last few years. Employee expectations, disruptive technology and organizations’ willingness to be more flexible have shaken up the traditional approach to building a corporate environment. Here are four hot trends relevant to direct selling companies.

Texting has evolved from being a marketing tool to an overall customer service strategy. Direct selling companies can implement these five SMS strategies to attract, communicate with and retain more customers.

The direct-to-consumer (DTC) business model has skyrocketed over the last three years, as customer habits and technology evolved during the COVID pandemic and beyond. According to Paddle, 81 percent of consumers will make at least one DTC purchase over the next five years.