Founded | 2002

Headquarters | Gilbert, AZ

Top Executives:
Sharron Walsh / Chief Executive Officer
Joshua Plant, Ph.D. / Chief Scientific Officer

Product Category | Health and Wellness

It’s been a season of transition and transformation at Isagenix, but this health and wellness leader feels stronger than ever and believes that the best is yet to come—not just for their customers, field and leadership—but for the entire direct selling industry.

Committed to Legacy

Every founder-owned company faces the possibility of an ownership change at some point in its story, and Isagenix is no exception. After founding Isagenix in 2002, Jim and Kathy Coover led their company for over twenty years, building a business that they hoped would last long after their leadership.

“When Jim and Kathy founded Isagenix, it was always with a view that it would become a legacy company,” shared Sharron Walsh, Isagenix Chief Executive Officer. “The legacy is really about the people who’ve built Isagenix—the field—that they can pass it on through their family, and that this company can continue to thrive and exist when we are all long retired. Looking for a new ownership structure that supported that legacy view was really, really important for us.”

In early 2023, Isagenix leadership announced that they’d found what they were looking for and had restructured the company’s ownership, transitioning majority ownership to key financial stakeholders. The news was exciting for the entire Isagenix community and had been years in the making, but those years had also been filled with criticism from an unexpected voice—peers within the direct sales industry.

“It was a challenging time,” Sharron shared. “But it was the right time. So, now we have this freedom that it’s all behind us. But there was a lot of talk, a lot of speculation, and unfortunately it was inside our own industry. It was the companies and people inside the industry that made it so unnecessarily painful for us. The external voices, the fearmongering—it was a challenge for the field. People should have been rooting for us, not trying to tear us down.”

The disappointment and frustration only inspired Sharron, her team and leaders in the field to work harder to change the industry from the inside out.

“I hope that the corporate leaders and the field leaders understand that we truly are all in this together,” Sharron explained. “There is so much. There is abundance. There is enough for all of us to do well. And when one company does well, it’s encouraging for everybody else.”

Guided by Science

Isagenix sprints into this new season with a new ownership that financially and strategically supports the company’s vision, as well as fresh energy from both leadership and the field. All of this “new-ness” is grounded by the consistency of Isagenix’s science and the proven results of its product line. Historically, the company has focused on weight loss as an entry point to better health. Today, the complete Isagenix catalog addresses a more holistic view of health with products that address a range of health goals from stress management to healthy aging to immunity and more.

“The foundation that put Isagenix on the map was a wonderful and revolutionary way of helping individuals lose weight,” explained Joshua Plant, Ph.D., Isagenix’s Chief Scientific Officer. “When we go back 20 years, that was a very strong motive for a lot of individuals, that was the beacon that showed them that they were healthy or not. As a society, we’ve matured and learned health is a little bit more of an abstract component than just your waist size. And Isagenix is evolving in that area to make sure that we too understand that wellbeing is more than that. We’ve done over 18 different clinical studies and where these are evolving to is showing that individuals who embrace the Isagenix system not only lose weight and increase lean muscle mass but also have a higher quality of life, meaning they feel more full; they feel happier; they feel more satisfied.”

While the original 30-Day Reset continues to be a bestseller for Isagenix, a new favorite emerged in recent years that now represents 30 percent of the company’s business. The Collagen Elixir was launched in 2020 and quickly appealed to the company’s customer base because of its convenient, ready-to-drink shot format—and the fact that it had exceptional clinical data.

“Independent researchers were able to show that this product actually stimulates your own collagen production; diminishes the appearance of fine lines and wrinkles; evens skin tone; and improves moisture,” Joshua shared. “It was a remarkable study. In fact, it’s one of the only studies that I’ve come across where all the participants compared to the placebo actually had a benefit.”

For the last four years, Isagenix has been developing a product that the team believes will forever change the wellness space—a new take on the multivitamin. Multivitamins have been a facet of the health and wellness industry the better part of the last 100 years with very little evolution. They represent more business than weight loss products by a long shot.

Isagenix boils down to three simple things: simple, proven and natural. The products are designed to make a customer’s life simple. Isagenix has invested millions of dollars in partnering with universities for clinical studies; this allows universities to research and publish the research about the products without any bias, regardless of the outcomes of the studies. Whether the results are good or bad, results are published and proven. Isagenix focuses on natural, high-quality, no-compromise, functional ingredients.

And they are just getting started.

Grounded by Culture

Navigating an ownership transition amidst challenging industry chatter on the heels of a global pandemic would be overwhelming to most field teams, but these obstacles have only strengthened the already tight-knit culture at Isagenix.

“Coming out of what already was a challenging period in everybody’s life, we entered into a process that the average associate doesn’t understand— restructuring and reorganizing your capital structure and what a transfer of ownership would mean.” Sharron shared. “It was a challenge for them. But we’ve always been very transparent with our leadership, so they understand what it is we’re doing. And to their credit, they really endured, stayed focused, looked after their teams, and we came through it in great shape.”

To usher the Isagenix field into this exciting new chapter, Sharron recruited one of the company’s most successful leaders and brought her into a corporate role as Head of Field Training and Development. Industry veteran Lisa DeMayo stepped into this new position in September 2023 after building her Isagenix business for over 11 years and growing through the leadership ranks with another direct sales company for a decade before that. An accomplished author and speaker, she’ll be using her experience to support and grow leaders at every level in the field.

While the company is already known for its generous compensation program, Isagenix recently released a new leadership incentive program that encourages aspiring leaders to grow.

“Instead of being developed by our sales and promotions teams, I went to the analysts that have been driving, building and analyzing our compensation plan for years,” Sharron said. “I asked them if you could build a program that really rewarded people who were in the trenches building today, what would it look like? They put together something that I think is going to be a foundational program for people joining Isagenix and also for people that have been with us for a long time. I’m most excited about watching that play out. I’m seeing people win again.”

The field response to this new incentive program has been incredible, adding to the momentum that’s been building at Isagenix since the ownership transition was finalized early last year.

From the December 2023 issue of Direct Selling News magazine.

The post Isagenix: Transformation Inside and Out first appeared on Direct Selling News.

Contribution from the Coovers and debt reduction from secured lenders will allow the company to eliminate approximately $130 million in debt and substantially improve its capital position. 

“The plan we’ve outlined with our investors will establish a strong financial foundation for our company, enabling us to continue to do what we do best,” said Isagenix Chief Executive Officer Sharron Walsh. “The RSA clearly reflects the belief of our founders and secured lenders in Isagenix’s long term business plan. We are grateful to our talented, relentless team, both in the field and at the corporate office, which has continued to focus on guiding our community toward better health and improved wellbeing while these discussions were ongoing. We are excited to bring new financial firepower that we can invest in innovation, digital solutions, and overall wellbeing while operating with a sustainable capital structure.” 

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The ISA Foundation has since awarded more than $4.4 million worth of grants to nonprofits that align with its core focus areas of healthy nutrition and support for underserved children, wellness education for all, aid for natural disaster victims and equality initiatives. These grants, along with Isagenix product and monetary donations, have funded more than 79,000 education events, provided more than 30 million meals and served over 9.5 million children and adults around the world.

“We don’t want to be just another company that makes amazing products,” said Isagenix Chief Executive Officer Sharron Walsh. “We want to be a company that makes amazing products, gives back generously, and inspires people to make the world a better place. It’s what drives us each and every day.”

A few highlights from the 2020-2021 Isagenix Social Impact Report include:

• $100,000 grant to GirlTrek, which supports the physical and emotional wellbeing of Black women and girls
• $150,000 grant to SERV International, which provides sustainably grown and nutritious food relief in sub-Saharan Africa
• The donation of $5.7 million worth of products to support the wellbeing of people impacted by the COVID-19 pandemic
• The creation of the Isagenix Diversity, Equality and Inclusion Collective, a group focused on listening and learning from people of different ethnicities, races, genders, sexual orientations and other diverse attributes to advise the company on how to ensure safety, equality and inclusion
• A sustainable packaging score of 91%
• More than 90% of employees worked from home and the company engaged in increased cleaning protocols to ensure care of employees during the COVID-19 pandemic

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“It’s no secret that stress is a serious problem for many in today’s hectic world, and as a wellbeing company, we had to do something about that,” said Isagenix Chief Executive Officer Sharron Walsh. “We created Adaptogen Elixir to help people feel better, and we’re confident it will become a favorite part of our customers’ daily routines.”

The new product was unveiled at the company’s virtual Celebration 2021 Event and is already available in the U.S., Puerto Rico, Australia and New Zealand.

This elixir is packaged in single-serve recyclable glass bottles and includes sparkling kombucha tea and these adaptogens:

• Ashwagandha 
• Astragalus 
• Eleuthero root 
• Rhodiola 
• Schisandra 

Preferred customer pricing (within the U.S. and Puerto Rico) is $39.99 for ten bottles or $119.97 for 30 bottles.

The post Isagenix Launches Calming Adaptogen Elixir first appeared on Direct Selling News.

“These winners should be very proud of their Top Companies status, for this presents a powerful opportunity to attract and retain the very best talent,” said Peter Burke, president of Best Companies Group.

Isagenix was also named a 2021 BBB Torch Awards for Ethics finalist. Winners for this award will be announced November 17.

“As a company committed to doing the right thing, this recognition is so important to us,” said Isagenix Chief Executive Officer Sharron Walsh. “We deeply value and care about our employees, customers, and independent distributors and are dedicated to demonstrating high ethical standards. We can’t imagine any other way of doing business.”

In an effort to create an inclusive environment with employee-focused benefits, Isagenix offers:

• Affordable health and dental benefits to employees and their families, including company-contributed funds for HSA accounts
• An on-site wellness program, fitness classes and challenges, and discounts on Isagenix products
• The Isagenix Diversity, Equality and Inclusion Collective to help employees understand and appreciate each other’s cultures, talents and perspectives

The post Isagenix Named One of the 2021 Top Companies to Work for in Arizona first appeared on Direct Selling News.

“Chris has extensive experience across multiple industries and has advised leading businesses on marketing strategy, so we’re thrilled he’s joined our team,” said Isagenix Chief Executive Officer Sharron Walsh. “His marketing knowledge and business acumen will be instrumental as we increase awareness of how our amazing products and supportive community can help people live better.”

Ross brings more than two decades of experience in marketing, including executive-level leadership positions in the telecommunications and private equity categories.

“I’m honored to join Isagenix, as the company has an impressive reputation in the wellbeing and direct selling industries and is in the midst of an exciting brand evolution,” Ross said. “I look forward to leading our talented marketing team so we can reach even more people who are ready to feel, eat, move, and look better.”

The post Isagenix Announces Chris Ross as Chief Marketing Officer first appeared on Direct Selling News.

“Collagen Elixir has been a massive success in Australia and New Zealand since launching in 2020,” said Isagenix Chief Executive Officer Sharron Walsh. “Customers there love this product because it’s not only effective but also focuses on sustainability. Since its debut in the U.S. and Puerto Rico on Friday, we’ve seen an overwhelming response. This product launch is the most successful in our history and is a terrific start to an exciting year at Isagenix.”

During its debut weekend, Collagen Elixir outsold the company’s previously most successful product BĒA Sparkling Energy Drink by seven times. Collagen Elixir is the second collagen-based product for the company and has sold one million bottles and counting.

The post Isagenix Sells 1 Million Bottles of Collagen Elixir in First Few Days of U.S. Launch first appeared on Direct Selling News.

“Now more than ever, companies need to step up, give back and champion sustainability so people around the world and our planet can thrive,” said Isagenix Chief Executive Officer Sharron Walsh. “At Isagenix, we’re honored to do just that. Contribution and community have been part of our DNA since we started in 2002, and it’s exciting to see the incredible ways we’re making a difference.”

Highlights from the new 2019–2020 “Isagenix Social Impact Report” include:

• Since launching in 2018, the company’s ISA Foundation has awarded $3.4 million in grants to 79 nonprofits in the United States and Canada, including 12 grants totaling $525,000 to U.S.-based nonprofits providing COVID-19 relief. The $3.4 million in grants has provided over 5 million meals, funded over 30,000 educational events, and served over 225,000 children and families worldwide.
• In June, the foundation added a fourth focus area, the pursuit of racial equality, so it can partner with nonprofits to encourage and support diversity and inclusion across the globe. The first partnership involved a $50,000 grant to the NAACP Legal Defense and Educational Fund, America’s premier legal organization fighting for racial justice.
• Isagenix is committed to employing a diverse workforce. As of August, 64% of U.S. workers were women, and 39% were racial minorities. In September, the company announced its first female CEO, Sharron Walsh, who is a member of the Isagenix executive leadership team along with Kathy Coover, co-founder and executive vice president.
• The company is making significant progress toward its goal of zero waste packaging by 2028. More than half of its products packaged in bottles and canisters are now made with 100% post-consumer recycled (PCR) plastic. And in July, Isagenix introduced a recyclable gusset bag for its Whole Blend IsaLean^® Shakes that will result in 80% less plastic used, or about 5,073 fewer tons of carbon dioxide emissions over 12 months.
• In 2020, the company stopped using cardboard boxes when moving shake canisters from its third-party manufacturers to its distribution centers. Instead, it uses cardboard trays, reducing the use of cardboard by 3.2 million square feet over the course of a year.
• Photovoltaic solar panels installed on the parking lot shade structures at the Gilbert headquarters provide approximately 463,000 kilowatt-hours of renewable energy annually, powering nearly one-fourth of the building.

The company’s dedication to supporting the communities it serves and improving the environment has received multiple honors, including two recent recognitions:

• Isagenix has been named a 2020 Az Business Angels Awards finalist in the Outstanding Corporate Responsibility category. The company is being recognized for the impact it’s making through product donations, volunteerism, sustainability efforts and the ISA Foundation. Isagenix will learn in November if it won its category.
• Isagenix won a Bronze Stevie^® Award in the Most Valuable Corporate Response category of the 2020 International Business Awards^® in September. The category recognized organizations for how they have ensured their employees’ and communities’ wellbeing during the COVID-19 pandemic.

The post Isagenix Makes Healthy Contributions to People, Communities, and Planet first appeared on Direct Selling News.

In her new role, Walsh will oversee business operations, including execution of three core initiatives of the ongoing “Isagenix 2.0” brand evolution: product innovation and upgrading core products; enhancing the company’s marketing, messaging and branding; and upgrading the user experience through innovative technology.

Walsh has more than 20 years of experience in the direct selling industry. She joined Isagenix in 2009 and has served in several key roles, including general manager of Australia and New Zealand, which became one of the strongest markets for Isagenix thanks to her leadership. Most recently, she was president of global sales and marketing.

Prior to joining Isagenix, Walsh gained valuable experience with her husband, Dave, by building their own team of independent distributors within a direct selling company. She also had multiple general manager positions within the industry for over a decade.

Walsh succeeds Travis Ogden, who had been with the company since 2016. Jim Coover, Isagenix co-founder and chairman, said Ogden is a class act and a true professional, and the company appreciates his significant contributions and accomplishments. Moving forward, Coover said, Walsh is the ideal person to lead Isagenix 2.0 efforts.

“Sharron is the perfect person to lead this company in implementing our new initiatives to increase our global footprint and help more people enjoy a better quality of life,” Coover said.

“I’m honored to serve as CEO of such an amazing company,” Walsh said. “As co-founders, Jim and Kathy Coover have set the standard for businesses in our industry, and I believe wholeheartedly in their vision for Isagenix. Through our employees’ and independent distributors’ hard work and our executive leadership team’s expertise, Isagenix is in a fantastic position to help people around the world feel, look, move, and eat better.”

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According to the company, Park played key roles in the expansion into and operation of 10 markets—including Asia, Europe and Latin America—for a multibillion-dollar global direct selling company that he joined in 1994. He served as a director of that company in Korea through 2000 and most recently served as regional vice president for Asia, leading the company’s overall operations in Japan and Taiwan.

“As Korea is a pivotal market for Isagenix and the expansion into Asia, our efforts to appoint the best person for the position were made with great deliberation,” said Sharron Walsh, Isagenix president of Global Sales and Marketing. “With more than 22 years of experience, Patrick has demonstrated excellent leadership with great success in sales growth. We strongly believe with his expertise and experience at the helm of Isagenix Korea, he will help us achieve our goals.”

“It is an honor to be part of Isagenix,” said Park. “I will exert my full efforts to deliver on the company’s expectations. I look forward to developing new growth opportunities in Korea to help Isagenix Korea leap to the top of our industry in the future.”

The post Yongjae Park Named Isagenix General Manager of South Korea first appeared on Direct Selling News.