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Paulo Moledo
Paulo Moledo
December 21, 2023 | Back to All Podcasts

Ep 69: Transforming Audience Engagement

Are you grappling with the challenge of balancing your company’s legacy while propelling it toward the future? In this episode, Wayne talks with Paulo Moledo, President and CEO of Hy Cite. Wayne and Paulo delve into the significance of trust, respect and open communication in navigating this delicate equilibrium.

Paulo brings extensive finance and general management experience from his roles at Ford Motor Company and AOL. With 16 years focused on direct selling, he emphasizes sustainable growth and audience engagement. Holding a Bachelor’s in economics from Brazil and an MBA from the University of Miami, Paulo transitioned to general management in 2010 after a finance career. His global roles at Ford (Brazil) and AOL (USA) demonstrate his adept leadership. He strategically guides Hy Cite, demonstrating a remarkable commitment to sustainable business growth and audience engagement.

In this episode:

  • The essence of fostering a transparent and collaborative environment where employees feel valued and empowered.
  • Prioritizing people and cultivating a culture of open dialogue.
  • Align initiatives with company mission for sustainable growth and impact.
  • Reposition and rebrand with precision to capture new market opportunities.
  • Develop a successful strategy that maximizes sales and enhances brand loyalty.

More About Paulo

​​Paulo brings extensive finance and general management experience from his global roles at Ford Motor Company and AOL. With 16 years focused on direct selling, he emphasizes sustainable growth and audience engagement. Holding a Bachelor’s in economics from Brazil and an MBA from the University of Miami, Paulo transitioned to general management in 2010 after a finance career and joined Hy Cite as Senior Vice President of Strategy in 2019.

The key moments in this episode are:

00:02:57 – Impact of Relationships

00:05:27 – Strategic Approach to Direct Selling

00:09:02 – Brand Repositioning and Mission Alignment

00:14:28 – Target Audience and Differentiation

00:16:13 – Finding and Serving a Defined Target Audience

00:17:23 – Developing and Rolling Out the Strategy

00:21:22 – Fostering a Culture of Debate and Discussion

00:23:29 – Marketing to the Hispanic and Latino Community

00:29:38 – Purpose-Built Product Lines for Target Audiences

00:32:36 – Expanding Business in South America

00:33:20 – Challenges of General Management

00:36:28 – Elements of Continued Success

00:39:18 – Protecting the Direct Selling Channel

00:44:48 – Balancing Legacy and Innovation

00:49:16 – Wrapping Up

00:00:00 – Introduction and Background

00:15:30 – Key Challenges in the Industry

00:30:45 – Innovations and Future Trends

Listen to this podcast below or watch the video.

Available now on your favorite platform! Apple, Spotify, Audible, YouTube

Wayne MoorheadWayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.