Ep 58: Leading with Purpose: Insights on Success and Sustainability
In this episode of Direct Approach, Wayne sits down with Marc Ashley, the President and COO of Market America Worldwide/SHOP.com. In this compelling interview, we delve into the captivating story of Market America, a privately-owned company founded in 1992 by the visionary duo James (JR) and Loren Ridinger. Unfortunately, in late 2022, the world mourned the unexpected passing of owner JR. Still, Marc Ashley and the devoted executive team, who have been united for over three decades, remain steadfast in their dedication to the company’s bright future.
Market America’s unique binary-based compensation model and its “UnFranchise Business Owner” community offer an extensive array of health, wellness, skincare, and beauty products. In a strategic move in late 2010, the company acquired the renowned shopping comparison firm SHOP.com, further bolstering its market presence.
As the driving force behind Market America Worldwide/SHOP.com’s corporate operations, Marc collaborates closely with the Executive Board and Management Group on significant company initiatives and growth strategies.
In this captivating episode, Marc and Wayne discuss various topics, including:
- experiential learning
- technology integration
- fostering team collaboration
- the significance of diversity in decision-making
- the intricacies of succession planning
- brand protection
- the power of AI and the intriguing reasons behind their decision to build a custom AI tool for their field
Listen now and take advantage of this enlightening episode filled with business wisdom and inspiring stories! Plus, gain valuable insights into Market America’s journey to becoming an internet retail giant. As a testament to their unwavering commitment to ethics and excellence, Market America has been honored with the prestigious Torch Award for Marketplace Ethics by the Better Business Bureau not once but twice! The company also boasts accolades such as being recognized as one of Newsweek’s Best Online Shops, DC 360’s Top 100 Online Marketplaces, and Business North Carolina’s Top 125 Private Companies.
More About Marc: A University of North Carolina Greensboro alumnus, Marc was honored with the university’s Entrepreneur Extraordinaire Award. Having served as board chairman of the Better Business Bureau (BBB) of Central North Carolina, Marc also received the Triad Business Journal’s 40 Under Forty award for his leadership, community involvement and career accomplishments.
Listen to this podcast below or watch the video.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.