Ep 54: Strategies for Global Growth
In today’s episode, Wayne is joined by Corey Lindley, Founding Executive and CEO of dōTERRA.
Corey has been engaged in the global world of direct selling for more than three decades, living and working in Hong Kong, Japan, China, Australia and the United States. He has held C-level senior positions for two billion dollar-plus direct selling companies, including dōTERRA, which he is a founding partner. He has played a key role in guiding the company’s global business and in ensuring the board’s strategic vision is implemented.
In this episode, Corey and Wayne talk about:
- building a successful global brand strategy
- staying product-focused and instilling values throughout the company
- the role of AI in direct selling
- the importance of customer personalization
Listen to this podcast below or watch the video.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.