Founded | 2023

Headquarters | Midvale, UT

Top Executives:
Darren Zobrist, Chief Executive Officer
John Wadsworth, Chief Brand Partner Officer

Products | Health and Wellness

Building a legacy organization is the dream of every ambitious direct sales leader. The compound success of consistency through the steady, everyday activities this industry teaches lays the foundation for businesses to last generations. But the industry is in constant motion, and legacy organizations aren’t immune to challenges. It’s how people navigate those challenges that separate leaders from partners.

Facing a Crossroads

John Wadsworth’s direct selling journey was 25 years of building a dream business from the ground up. After launching his career in Japan, he steadily followed habits and practices that grew his network to include teams in over 30 countries.

“This is the quintessential idealistic network marketing story of how cool network marketing can be,” he shared. “I spent my career, 25 years, working boots on the ground with a single network marketing company, witnessing firsthand the impact these products have on transforming people’s lives for the better. I was blessed to see thousands of people around the world truly experience the magic of network marketing and have experiences and accomplishments that, in most cases, exceeded even what they had dreamed.”

But in 2022, John’s dreams of a business that would stand the test of time felt like it was about to be dashed. NewAge was facing financial challenges, and its future was uncertain. Everything John had built throughout his career in the field was on the line, and starting over seemed daunting.

“Your dream when you start (in network marketing) is to do it once and build with a company that lasts forever,” he said. “The magic of this is that every day adds to what you did the day before and compounds to a huge scale. But if you ever had to start over—that’s traumatic. When you face something that you didn’t expect, that comes out of left field, that throws you off your track, you have to respond quickly. One, you want to try and see how you can influence the outcome. But two, you want to keep an open mind and say, ‘Maybe this could be a silver lining. Something good.’ I hit that point. When I did, I called Darren.”

Preserving Legacy

Darren Zobrist chose a different path, starting his career in the financial industry, followed by Wharton Business School and launching a hugely successful seafood business that he eventually sold in a lucrative deal. But he wanted more.

“I started my career in the financial industry on Wall Street, working with some highly reputable firms,” Darren said. “But the longer I was there, the more I realized I wanted to do something more meaningful. Throughout my career, I’ve learned that there is more than just the bottom line. To be truly successful, you have to think about others and how you can support them, too.”

Fast forward to 2022 and a phone call from John that would change everything. The two had met at church years earlier and became fast friends, finding commonalities in how they viewed both business and life.

“I called Darren and told him that I can accept starting over because I’m pretty resilient, but I don’t want to,” John said. “Darren listened to me, calmed me down a little bit and said, ‘John, no big deal. We’ll just buy the business.’”

The solution sounded simple and crazy at the same time. But in a matter of days, it was done, saving not only all that John had built, but countless other leaders’ networks worldwide. While he intended to be more of a passive investor, Darren became CEO following a life-changing trip to a field event in Barcelona, where he experienced the heartbeat of network marketing for the first time.

“I didn’t know much at all about this industry,” Darren said. “It was really touching to see how people’s lives were changed by this company, by this industry, by improving their health and their finances. And I saw the opportunity to help people on a much larger scale. Then all the discussions started, and we realized how unique our partnership was. Here we have John with 25 years as a distributor. You have me with Wharton, Wall Street, ran a big company. We’re unique, and it’s a huge advantage for us to build something that will last—hopefully for generations. And something that is a very unique opportunity for distributors who are looking for a place to land.”

Discovering True Partnership

It became clear that John and Darren’s venture wasn’t just new ownership, but something new entirely—a true partnership that could inspire a new vision for what’s possible in network marketing. They took a critical look at every aspect of the company, from products to compensation plan, corporate structure and strategy. They took stock of what they had on the table: time-tested products, efficient worldwide logistics, a license in China, established brands and experienced leaders, a fair compensation plan and a great opportunity—everything they needed to create something new that the industry hadn’t seen before. They dreamed up a partnership of existing brands, all working together as a new entity with the stability and longevity of a legacy company. But what to call it?

“We want to be a true partnership with all of our people, hundreds of thousands of people around the world who look to this community to better their lives on a daily basis and give them a vision for what their future can be over three years, five years, 10 years, next generation,” John explained. “As we contemplated that and considered different names, we kept coming back to that concept of partner, a partnership. Something that really signifies how we feel about our relationship with everyone else who’s part of our community, be it the vendors and the suppliers; the people out in the field; the executives at corporate. Everyone locks arms in a partnership. It was then we came up with the name Partner.Co, the Partner Company, and if you understand the context, it’s a really cool name with a deep meaning.”

Partner.Co officially launched in February 2023 as a brand-new company with Darren as Chief Executive Officer and John serving as Chief Brand Partner Officer, combining established brands and leaders from four companies, ARIIX, LIMU®, Morinda and Zennoa®, into a new platform of brands and product categories that supports existing Brand Partners and offers a fresh opportunity to a new generation of prospective Partners.

“We think of ourselves as a blended community—one that gets this tremendous opportunity to build off the accomplishments and hard work of the people who helped create and grow ARIIX, Morinda, Limu and Zennoa. We’re incredibly grateful for that,” shared John.

Reimagining the Future

John’s desire to preserve what he’d built plus Darren’s business leadership experience combined to birth a new way of operating a network marketing company with powerful leaders working together to achieve the team’s goal of long-term, sustainable growth. The team is quick to observe, listen and adapt, leading their field-driven organization with transparency and collaboration through:

• The Brand Partner Bill of Rights, which guarantees the company’s pledge to give its Brand Partners a seat at the table, helping drive business decisions together with the corporate team, sharing profits, incentives and fun.
• The Partners Council, a group of key ambassadors selected each year for their proven records of success combined with their passion for Partner.Co’s shared vision.
• The Founders Club, the most prestigious group of recognition that a Brand Partner can achieve in the entire industry. This group has all the privileges of being a founder, including profit sharing.

Partner.Co considers the entirety of 2023 its “launch year,” giving prospective Brand Partners the exclusive opportunity to join during such an exciting time for the company. And Darren and John can’t wait to see what’s next.

“I’m excited about the adventure of experiencing this from a new perspective with new possibilities, new scale and new scope,” John said. “We’re bringing people along on that exciting journey because we only get one chance at life.”

“It’s incredible to me how we were able to bring Partner.Co together so quickly and so cohesively,” Darren shared. “We have incredible leadership. We have amazing products. Everything just came together. And for me, that’s been unique in my business career. I’ve loved every minute of seeing that happen.”

From the April 2023 issue of Direct Selling News magazine.

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Leading the company is Chief Executive Officer Darren Zobrist, a Wharton graduate and seasoned business executive with experience working as an investor at a leading Wall Street firm, and Chief Brand Officer John Wadsworth, who brings more than two decades of experience as a direct sales distributor and previously built a team that generated more than $3 billion in sales across 30 countries. 

The company offers a multiline compensation plan with a fifty-fifty split commission structure and guarantees the protection, inclusion and profit sharing of their independent Brand Partners with a “Bill of Rights.” 

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All five entities will launch on NewAge.com on July 3, 2021. In this newly renovated site, all of its partner companies will coexist across the platform in separate sections to maintain the integrity and identity of the distinct brands and their unique brand stories. This combined shop will also revamp enrollment flow and support 14 languages and over 40 markets globally.

Also on July 3, the company will roll out its NewAge Share app, which will allow users to share social assets, videos, product profiles and motion graphics with customers and prospects via email, text and social media, manage new Brand Partner onboarding and training, track engagement on the assets shared, and get notifications about user engagement.

NewAge will celebrate the convergence of its five separate companies as well as the tenth anniversary of ARIIX and the 25^th anniversary of Noni in an online event on July 25, 2021. 

NewAge’s merger agreements with Noni, LIMU, Zennoa, and ARIIX is expected to create annual net revenue in excess of $500 million, with a blended gross margin of 70 percent and an expected EBITDA of more than $30 million. 

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Some of these charitable acts include American Red Cross Blood Drives, food drives, toy donations to Vancouver Children’s hospital, cleanup of Aoyama Park in Japan, a new children’s playground in Tahiti and preparing lunch for the homeless in Korea.

Together, NewAge members donated thousands of dollars and thousands of service hours. Announcing the accomplishment, the company stated on their site: “Thanks to the selfless acts of every individual that made a financial donation or contributed their personal time to improving their local community, we were able to make a significant impact in the lives of thousands — and nothing feels greater than giving back!”

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ARIIX experienced a series of record-breaking sales weeks in 2020 and set new records for European sales. The launch of the company’s new skincare brand Lucim, and the relaunch of the Puriti Multi-Effect Air Purifier contributed to the regional growth, as well as the company’s transition to all-virtual events, which drove social media engagement to increase by 300%.

“I could talk about the strategy, I could talk about the hours involved, but I think it is most important to talk about how grateful we are for each and every one of our NewAge ARIIX family members,” said Cameron Bott, Area President EMEA/CIS/Export Markets. “All I can say is thank you from the bottom of our heart. Thank you for persevering and excelling through what many have experienced as an incredibly challenging year. Thank you for being honest and open in discussions and for strategizing with us. Thank you for your tenacity and strength. And thank you for embracing what it really means to be a brand partner. I’ve never met a group of people, both in the field and on the corporate team, that have as much passion for this industry as our family does. That passion is the driving force behind this great success. We love what we do, we’ve just begun, and have no plans of stopping anytime soon!”

The European market is now the largest region for ARIIX, encompassing Germany, Spain, Switzerland and French territories.

The post ARIIX Reports Record Sales in 2020 for European Market first appeared on Direct Selling News.

The Golden Bridge Awards honors companies from every major industry in the world and recognizes companies in a variety of categories, including product management, marketing campaigns and customer satisfaction.

“Being recognized by the Golden Bridge Awards is truly an honor,” says ARIIX President Mark Wilson. “These awards speak to our ability to adapt to a changing business landscape, develop solution-oriented products to fill an immediate need, create a rewarding and industry-disruptive loyalty program, and lead with the shared passion of being a forward-thinking, social-selling company that not only transforms the marketplace but also transforms lives across the globe.”

ARIIX was recognized in the following categories:

GRAND WINNER | ARIIX

GOLD WINNERS

Dr. Fred Cooper | Lifetime Achievement Award

Deanna Latson | Woman of the Year | Consumer Products

Lifestyle Perks | Business Services

ARIIX | Achievement in Best use of Social Media

Lifestyle Perks | Milestone of the Year | Partners and Distribution Growth

SILVER WINNERS

Nutrifii Elite | Best New Product | Consumer Products

ARIIX: Most Innovative Company of the Year | Consumer Products

ARIIX: Company of the Year | Consumer Products

ARIIX: Company Rethinking of the Year

Puritii Home Detox | Best Product to Combat and Reduce the Impact of COVID-19

Honorees for these awards will be celebrated during a virtual presentation and ceremony in December.

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Women World Awards celebrates the women behind the year’s most outstanding achievements and initiatives, and recognizes the women and teams who set industry standards for excellence. Latson, who is dedicated to social advocacy and being an empowering leader for women around the globe, has been honored with the title of “Woman of the Year” by four additional awards organizations in 2020.

“I feel privileged to be among this group of women who are paving the way for continued female leadership and innovation,” Latson says. “In this industry, we talk a lot about the ‘why’ as the driver that steers us to success. My ‘why’ is simple—it’s all of you! I will never stop working to keep my commitments to the representatives we are proud to partner with, and I share this award with all of you.”

The Women World Awards program also bestowed the ARIIX Puritii Home Detox with a Gold Award for “Best Product to Combat and Reduce the Impact of COVID-19.”

Honorees for these awards will be celebrated during a virtual presentation and ceremony in December.

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The company also won ten gold awards and one silver award. Winners will be celebrated and presented their awards during a virtual awards ceremony in December.

The One Planet Awards honor the best in business and professional excellence in every industry worldwide. Organizations from all over the world are eligible to submit nominations, including public and private, for-profit and non-profit, largest to smallest and new start-ups. Judges from a broad spectrum of industry voices from around the world participated and their average scores determined the 2020 award winners.

In addition to Grand Winner, ARIIX awards were:

GOLD AWARDS

• Dr. Fred Cooper | Lifetime Achievement Award
• Deanna Latson | Woman of the Year in Business & the Professions
• Riley Timmer | Operations Executive of the Year
• ARIIX | Most Innovative Company of the Year
• Lifestyle Perks | Milestone of the Year | Partners and Distribution Growth
• Digital Campaign of the Year | Online Community
• ARIIX Connect | Best Mobile Sites & Apps of the Year
• Puritii Home Detox | Best Product | To Combat and Reduce the Impact of COVID-19
• Puritii Home Detox | New Product or Service of the Year
• ARIIX Partner Support | Customer Service Team-Department of the Year

SILVER AWARD 

• ARIIX | Company of the Year

“We are excited to have been honored so highly in the One Planet Awards,” said Dr. Fred Cooper, ARIIX CEO. “This has been an outstanding year filled with lucrative partnerships, new products and a new way of doing business in 2020. In a year where virtually every business was in decline, we’ve continued to thrive. There’s nothing we can’t do together, with our Representative family, and these awards affirm our commitment to being the No. 1 social selling company in the world.”

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Lucim skincare was developed in strategic alliance with the ARIIX Representative field, incorporating their feedback to create innovatively efficacious products. From products and packaging to positioning and pricing … even naming and scents — ARIIX Representatives have had a say every step of the way.

With forecasted growth in the global skincare market projected to reach $183.03 billion, and the global beauty and personal care products market anticipated to reach $716.6 billion by 2025, the launch of Lucim creates a new and exciting way for ARIIX Representatives to connect with prospects and customers with products that are in-demand.

The full-range Lucim skincare line was formulated with safe, results-driven ingredients and includes:

• Facial Oil Cleanser
• Facial Gel Cleanser
• Purifying Exfoliator
• Enriched Toning Water
• Bright Eyes Serum
• Totale Face Serum
• Day Defense Cream
• Renewing Night Cream
• Skincerity Nightly Breathable Masque by Lucim+

“We were obsessive about finding the perfect balance between product safety and efficacy,” said ARIIX Chief Product Officer Deanna Latson. “We partnered with our Reps to understand what they wanted, researched and implemented the most advanced skincare technology, and integrated everything we loved and learned from NuCerity and Jouvé. We didn’t set out to just create a new skincare brand but to revolutionize the skincare industry.”

The post ARIIX Launches New Skincare Line for Reps, By Reps first appeared on Direct Selling News.

NewAge and ARIIX announced their plans to merge on July 20, 2020, which will create a combined company with pro forma revenues of more than $500 million with operations worldwide and access to both developed and developing markets in key areas of the world. Since the announcement, the company has been working on identifying and capturing synergies as part of the transaction and completing the audit of ARIIX’s financial statements to enable closing of the transaction. In addition to cost synergies of more than $20 million, NewAge also identified revenue synergies from cross-sales of brands and providing access for respective leaders to each other’s markets. The Brazil expansion is a realization of one of those revenue synergies.

NewAge established operations and its office in Sao Paulo in the second quarter and is now expanding operations to take advantage of the burgeoning opportunity there. ARIIX has recently commenced operations in Brazil.

“The building of the Brazil market is yet another important step in our strategy to bring our products and brands through our omni-channel strategy to emerging markets around the globe,” said Brent Willis, chief executive officer of NewAge. “Everything we have done with our Brazil expansion has been very local and very Brazilian, which is a must to be successful. Providing access to the market opportunity there for all our reps from all our partner companies is a great benefit for them, and a great growth opportunity for us.”

Fred Cooper, CEO of ARIIX commented, “Expansion to NewAge’s global market footprint was one of the great opportunities that we wanted to provide for our reps, and I am excited to see it happening so quickly. With all of the momentum that ARIIX is experiencing, coupled with the excitement of the announcement, we are drawing increased interest to join the NewAge ARIIX platform following the merger. Over the next several months, we will continue to locally register additional brands and products in Brazil and other Latin American market strongholds. Our ability to now ship products locally, direct to consumers, well positions us to be able to capitalize on the potential of this growing market.”

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