Isagenix International, a Gilbert, Arizona-based global health and wellness company providing nutrition and lifestyle solutions, has appointed Jonas Hedberg as the company’s general manager of Europe.
Hedberg, a Swedish national who is fluent in Swedish, English, German and French, will lead the company’s efforts in the European market from Isagenix’s London office. He brings extensive experience to his new role, having led established and startup businesses in the direct selling channel for nearly 20 years. Most recently, he served as general manager of Europe at a nutritional company where, under his leadership, the company grew steadily through the creation of a new generation of leaders in the field and expanded into four new European markets.
“We’re honored to have Jonas join Isagenix,” said Isagenix Co-Founder and Chairman Jim Coover. “We plan to expand our presence in Europe in the next two years, and Jonas’ direct selling expertise and strong leadership will greatly benefit our company and the Associates who share our transformational solutions with others.”
Isagenix entered the European market in 2017 and has operations in the U.K., Ireland and the Netherlands.
“I’m pleased to be part of Isagenix as it builds its operations in Europe,” Hedberg said. “This is a terrific market for the company’s impressive, high-quality nutritional products, which also offer an opportunity for people to build their own businesses. I look forward to working with the Isagenix management team to expand the company’s reach across Europe and make a lasting impact.”