One in four Google searches is made through the voice feature. Today, you don’t even have to get off your couch to order a pizza. Just tell your voice-activated device you want a large pepperoni with jalapeños and extra cheese. You can even tell it to order your weekly groceries. Consumer shopping habits are changing […]

More than half of America is on board with podcasts. But what does it mean for direct selling? Video may be taking over the internet, but voice and audio are carving out a huge piece of the future of online marketing. With the rise of voice-activated assistant devices such as Amazon Eco and Google Home, […]

Does influencer marketing have a place in direct sales? The concept of working with celebrities to promote brands is evolving into highly targeted campaigns with online influencers. Influencer marketing is now big business, and according to the experts, it is only going to grow. What’s Happening: While consumer buying habits continue to evolve along with […]

One of the ways direct sellers can compete in the marketplace is to consistently provide value. Video may be king on the Internet, but sharing your expertise and adding value via a company blog is still a massively popular and effective brand builder in letting people know about your mission, values, and your expertise and […]