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2023
2023 Global 100 list of top direct selling companies in the world based on 2022 revenue.The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.
This year’s DSN Global 100 list acknowledges 52 companies achieving more than $100 million in revenue for 2022. The purpose of the Global 100 list remains to showcase the channel’s true impact on the economy, individuals and the communities they serve.
Sixteen countries are represented on the G100 list. Five of the top 25 grew by $100M or more from 2021 to 2022.
DSN thanks all the companies that willingly participated in the Global 100 as well as the dedicated team of researchers who helped present the remarkable achievements of direct sellers around the globe.
Rank Rank Company Revenue 2022 1 Amway USA $8.10B 2 Natura &Co. Brazil $6.91B 3 Herbalife Nutrition USA $5.20B 4 eXp Realty USA $4.60B 5 Vorwerk SE & Co. KG Germany $4.10B 6 Coway South Korea $2.90B 7 Primerica USA $2.72B 8 PM-International Luxembourg $2.55B 9 Nu Skin USA $2.23B 10 Utility Warehouse United Kingdom TBA 11 Optavia / Medifast Inc USA $1.60B 12 ATOMY Co., Ltd. South Korea $1.54B 13 Tupperware USA $1.30B 14 Ambit USA $1.25B 15 USANA USA $999M 16 Oriflame Cosmetics Switzerland $987M 17 Betterware de Mexico Mexico $820M 18 Scentsy USA $759M 19 Beachbody USA $692M 20 Omnilife Mexico $584M 21 POLA Japan $548M 22 Riman Korea Co. South Korea $545M 23 LegalShield USA $542M 24 Hy Cite Enterprises USA $508M 25 Prüvit USA $507M 26 New Image International New Zealand $489M 27 Plexus Worldwide USA $454M 28 Farmasi Turkey $428M 29 Nature’s Sunshine USA $422M 30 MIKI Japan $419M 31 Princess House USA $383M 32 Faberlic Russia $366M 33 Pro-Partner Taiwan $286M 34 LR Health & Beauty Systems GmbH Germany $285M 35 Noevir Japan $271M 36 Best World Lifestyle Singapore $267M 37 FORDAYS Japan $248M 38 APLGO Cyprus $235M 39 Naturally Plus Japan $221M 40 LifeVantage USA $206M 41 Hinode Group Brazil $185M 42 BearCere’Ju Japan $172M 43 ASEA USA $170M 44 TENLEAD Biotech International Taiwan $166M 45 Giffarine Skyline Unity Company Limited Thailand $159M 46 Zinzino* Sweden $140M 46 KK Assuran Japan $139M 47 Mannatech USA $137M 48 inGroup International USA $135M 49 MARUKO Japan $128M 50 Diana Japan $105M 51 Xyngular USA $103M 52 Charle Japan $100M Note: There are several privately-held companies not represented in the list, some of whom have participated in the past, who opted not to report their financial data for 2022.
*Zinzino was omitted from the original list in error. While we are not renumbering the list presented on April 18, 2023, we are showing Zinzino at #46.
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2022
2022 Global 100 list of top direct selling companies in the world based on 2021 revenue.
The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.
This year’s DSN Global 100 list acknowledges 58 companies achieving more than $100 million in revenue for 2021. The purpose of the Global 100 list remains to showcase the channel’s true impact on the economy, individuals and the communities they serve.
Six companies on this year’s list are making their debut appearance, and 13 of the top 25 grew by $100M or more from 2020 to 2021.
DSN thanks all the companies that willingly participated in the Global 100 as well as the dedicated team of researchers who helped present the remarkable achievements of direct sellers around the globe.
Rank Company Revenue 2021 1 Amway $8.9B 2 Natura &Co $7.2B 3 Herbalife $5.8B 4 Vorwerk $4.6B 5 eXp Realty $3.8B 6 Coway $3.2B 7 Primerica $2.71B 8 Nu Skin $2.7B 9 PM-International $2.38B 10 Atomy $1.83B 11 Tupperware $1.6B 12 Medifast / OPTAVIA $1.53B 13 Oriflame $1.26B 14 USANA $1.19B 15 Telecom Plus $1.13B 16 Ambit $1.04B 17 Scentsy $1.02B 18 Belcorp $1B 19 Beachbody $873M 20 Betterware Mexico* $803M 20 POLA $691M 21 Prüvit $598M 22 Omnilife $563M 23 RIMAN KOREA CO $550M 24 LegalShield $523M 25 Plexus Worldwide $505M 26 MIKI $502M 28 Farmasi $459M 29 Nature’s Sunshine $444M 30 New Image International $434M 31 Hy Cite Enterprises $423M 32 Faberlic $418M 33 LR Health & Beauty Systems GmbH $325M 34 For Days $301M 35 Best World Lifestyle $289M 36 Princess House $286M 37 Pro-Partners $279M 38 Vestige Marketing $269M 38 Grupo Hinode $260M 40 Noevir $240M 41 Naturally Plus $230M 42 LifeVantage $220M 43 Immunotec $217M 44 APL Go $211M 45 BearCereju $206M 46 ASEA $188M 47 Giffarine $184M 48 Menard $182M 49 KK Assuran $171M 50 Mannatech $160M 51 Xyngular $153M 52 Zinzino $143M 53 MARUKO $138M 54 DIANA $137M 55 Usborne Books & More $130M 56 NARIS $127M 57 Charle $118M 58 inCruises $109M Note: There are several privately-held companies not represented in the list, some of whom have participated in the past, who opted not to report their financial data for 2021.
*Edit (5/27/22): DSN relies on public filings for those companies in the public markets. Due to unique reporting requirements as a result of Betterware’s traditional direct selling model, their publicly reported revenue differs from net revenue reported for the G100 list. Taking that into account, Betterware’s ranking has changed since the initial list’s unveiling at the DSN Global Celebration. While we are not renumbering the list presented in April, we are now showing Betterware at #20.
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2021
2021 Global 100 list of top direct selling companies in the world based on 2020 revenue.
The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.
This year’s DSN Global 100 lists acknowledges 64 companies achieving more than $100 million in revenue for 2020. The purpose of the Global 100 list remains to showcase the true impact of this channel on people’s lives as well as the economic impact direct selling companies make on the communities they serve.
On our list of 64, a total of 18 companies grew by $100M or more between 2019 and 2020. Nine of the top 10 companies are included in that group.
DSN thanks all the companies that willingly participated in the Global 100 as well as the dedicated team of researchers who helped present the remarkable achievements of direct sellers around the globe.
Rank Company Revenue 2020 1 Amway $8.5B 2 Natura &Co $7.16B 3 Herbalife $5.5B 4 Vorwerk $4.48B 5 COWAY $2.8B 6 Nu Skin $2.5B 7 Primerica $2.2B 7 Young Living $2.2B 9 eXp Realty $1.8B 10 PM-International $1.71B 11 Tupperware $1.70B 12 Atomy $1.48B 13 Oriflame $1.38B 14 USANA $1.35B 15 Ambit Energy $1.12B 16 Telecom Plus $1.09B 17 POLA $969M 18 Medifast/OPTAVIA $935M 19 Scentsy $893M 20 Beachbody $880M 20 Belcorp $880M 22 Arbonne $847M 23 MONAT Global $804M 24 Color Street $597M 25 Omnilife $573M 26 Yanbal $536M 27 MIKI $515M 28 Plexus Worldwide $509M 29 NewAge Inc. $480M 30 Farmasi $447M 31 Faberlic $409M 32 New Image International $403M 33 Nature’s Sunshine Products, Inc. $385M 34 Prüvit $363M 35 Hy Cite Enterprises $341M 36 Pure Romance $312M 36 Vestige Marketing $312M 38 Fordays $302M 38 Menard $302M 40 New U Life $272M 41 Pro-Partners $269M 42 Noevir $253M 43 Naturally Plus $234M 44 LifeVantage $230M 45 Immunotec $220M 46 Giffarine $208M 47 BearCereju $196M 48 Best World Lifestyle (BWL) $195M 48 Princess House $195M 50 Usborne Books and More $192M 51 KK ASSURAN $187M 52 ASEA Global $178M 53 Xyngular $171M 54 Mannatech $153M 55 MARUKO $148M 56 Charle $146M 57* Zinzino $135M 57 DIANA $134M 58 APLgo $125M 59 Youngevity $121M 60 Nefful International $117M 61 Limelife by Alcone $113M 62 NARIS $111M 63 inCruises $107M 64 C’Bon Cosmetics $104M *Note: Zinzino was omitted from the list in error. While we are not renumbering the list presented on April 19, 2021, we are showing Zinzino at #57.
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2020
2020 Global 100 list of top direct selling companies in the world based on 2019 revenue.
The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.
A New Twist on the List
The DSN Global 100 had previously listed 100 companies, ranging from $60 million to over $10 billion in revenue, each year. This year the 2020 list took on a new look, acknowledging 50 companies achieving more than $100 million in revenue for 2019. The purpose of the Global 100 list remains the same: to showcase the true impact of this channel on people’s lives as well as the economic impact direct selling companies make on the communities they serve.
DSN thanks all the companies that willingly participated in the Global 100 as well as the dedicated team of researchers who helped present the remarkable achievements of direct sellers around the globe.
A few insights from this year’s list:
- 48% of companies grew year-over-year from 2018 to 2019
- 2 of the top 10 companies reported increased revenue
- Six companies grew by $100 million from 2018 to 2019
- Companies ranking 11-25, seven reported increased revenue
- Companies ranking 25-50, 15 reported increased revenue
Rank Company Revenue 2019 1 Amway $8.4B 2 Herbalife Nutrition $4.9B 3 Avon Products Inc. $4.76B 4 Vorwerk $4.23B 5 Natura $3.66B 6 Coway $2.59B 7 Nu Skin $2.40B 8 Tupperware $1.80B 9 Oriflame $1.47B 10 Ambit Energy $1.31B 11 Pola $1.24B 12 Belcorp $1.17B 13 PM International $1.11B 14 Jeunesse $1.1B 15 Telecom Plus $1.08B 16 USANA $1.06B 17 Yanbal $885M 18 Medifast/OPTAVIA $714M 19 Arbonne $672M 20 Team National $651M 21 Miki Corp. $505M 22 Scentsy $472M 23 Plexus Worldwide $467M 24 MONAT Global $388M 25 Faberlic $385M 26 Nature’s Sunshine $362M 27 WorldVentures $335M 28 For Days $308M 29 Hy Cite Enterprises $306M 30 Vestige Marketing $302M 31 Noevir $286M 32 Farmasi $250M 33 New Image Group $243M 34 Naturally Plus $242M 35 ARIIX $230M 36 LifeVantage $226M 37 Pure Romance $225M 38 Color Street $220M 38 Menard $220M 40 Noni by NewAge Beverages $200M 41 Giffarine $198M 42 KK Assuran $193M 43 Immunotec $180M 44 ASEA Global $170M 44 MyDailyChoice / HempWorx $170M 46 Mannatech $158M 47 Southwestern Advantage $138M 48 Elepreneurs $135M 49 Usborne Books & More $119M 50 Xyngular $108M -
2019
2019 Global 100 list of top direct selling companies in the world based on 2018 revenue.
The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.
Rank Company Revenue 2018 1 Amway $8.80B 2 Avon Products Inc. $5.57B 3 Herbalife $4.90B 4 Infinitus $4.50B 5 Vorwerk $4.30B 6 Natura $3.67B 7 Nu Skin $2.68B 8 Coway $2.5B 9 Tupperware $2.0B 10 Young Living $1.9B 11 Oriflame Cosmetics $1.55B 12 Rodan + Fields $1.5B 13 Jeunesse $1.46B 14 Ambit Energy $1.3B 15 DXN Marketing Sdn Bhd $1.25B 16 Pola $1.24B 17 O Boticário $1.23B 18 USANA Health Sciences $1.19B 19 Belcorp $1.16B 20 Atomy $1.15B 21 Telecom Plus $1.09B 22 Yanbal International $994M 23 Market America $837M 24 PM International $834M 25 Stream $800M 26 Team National $734.5M 27 Amore Pacific $600M 28 Arbonne International $544M 29 Hinode $528M 30 Plexus $527M 31 OPTAVIA / Medifast, Inc. $501M 32 Miki $498M 33 Faberlic $463M 34 Scentsy $449M 35 Monat Global $435M 36 Younique $427M 37 For Days $385M 38 WorldVentures $377M 39 Cosway $368M 40 Nature’s Sunshine $365M 41 Prüvit $325M 41 Beautycounter $325M 43 4Life Research $324.9M 44 LG Household & Healthcare $304.5M 45 Family Heritage Life $294M 46 Vivint $290M 47 Noevir $277M 48 Hy Cite Enterprises, LLC $275M 49 Pro-Partner $246M 50 Pure Romance $237M 51 Naturally Plus $236M 52 New Image Group $231M 53 proWIN International $230.2M 54 Morinda $230M 55 Menard $226.5M 55 CUTCO/Vector Marketing $226M 57 ARIIX $220M 58 SEACRET $211.5M 59 Southwestern Advantage $209M 60 LifeVantage $203M 61 Vida Divina $197M 62 KK Assuran $195M 63 Vestige Marketing $194M 64 NHT Global $192M 65 Hillary’s Blinds $185M 66 Giffarine Skyline Unity Co. $181M 67 BearCere’Ju $180M 68 Mannatech $173.5M 69 Youngevity $162M 70 Princess House $161M 71 Charle $159M 72 Diana $147M 73 Naris $137.5M 74 Maruko $130M 75 Marketing Personal $125M 76 Immunotec Research Ltd $120.5M 77 ASEA $120M 78 Color Street $119M 79 World Global Network $119M 80 Usborn Books & More $118M 81 C’BON Cosmetics $110M 82 Xyngular $109M 83 TruVision Health $106M 84 Zhulian $103M 85 Nefful $101M 86 MyDailyChoice / HempWorx $100M 87 Perfectly Posh $100M 88 Energetix $94.5M 89 ZURVITA $94M 90 Arsoa Honsha $90.5M 91 Best World Int’l Ltd $88M 92 Hai-O $87M 93 Koyo-sha $86M 94 Shinsei $79M 95 Captain Tortue $77M 96 Chandeal $72M 97 Grant E One’s $68M 98 Nikken $67.5M 99 Zinzino $67M 100 Pieroth Wein $60M 100 Medical Marijuana/Kannaway $60M -
2018
2018 Global 100 list of top direct selling companies in the world based on 2017 revenue.
The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.
Rank Company Revenue 2017 1 Amway $8.60B 2 Avon Products Inc. $5.70B 3 Herbalife $4.40B 4 Vorwerk $4.19B 5 Infinitus $3.92B 6 Mary Kay $3.25B 7 Natura $3.09B 8 Perfect $2.96B 9 Nu Skin $2.28B 10 Tupperware $2.26B 11 Coway $2.05B 12 JoyMain $1.58B 13 Oriflame Cosmetics $1.537B 14 SUN HOPE $1.536B 15 Young Living $1.52B 16 Rodan + Fields $1.50B 17 New Era $1.33B 18 Jeunesse $1.30B 19 Pola $1.22B 20 Ambit Energy $1.15B 21 Belcorp $1.14B 22 DXN Marketing Sdn Bhd $1.10B 23 USANA Health Sciences $1.05B 24 Longrich $1.00B 25 Telecom Plus $979M 26 Yanbal International $971M 27 Isagenix $958M 28 Market America $820M 29 Quanjian $786M 30 Yandi $740M 31 Stream $737M 32 Juice Plus $730M 33 Team National $719M 34 Yofoto $696M 35 Amore Pacific $681M 36 PM International $632M 37 Hualin $577M 38 Faberlic $563M 39 Plexus $562M 40 Arbonne International $553M 41 Miki $535M 42 Golden Days $518M 43 AdvoCare $472M 44 Scentsy $468M 45 Rolmex $459M 46 LegalShield $457M 47 Pro-Health $400M 48 For Days $383M 49 Nature’s Sunshine $342M 50 Resgreen $326M 51 4Life Research $316M 52 Monat Global $314M 53 Apollo $296M 54 LG Household & Healthcare $292M 55 Family Heritage Life $284M 56 OPTAVIA / Medifast, Inc. $257M 57 Hy Cite Enterprises, LLC $253M 58 Alphay $252M 59 Noevir $250M 60 CUTCO/Vector Marketing $245M 61 Best World Int’l Ltd $237M 62 Alpha $222M 62 AnRan $222M 64 Menard $221M 65 Southwestern Advantage $219M 66 Pure Romance $218M 67 Prüvit $214M 68 Norland $207M 69 KK Assuran $205M 70 Green Leaf $201M 71 New Image Group $200.815M 72 SEACRET $200.007M 73 LifeVantage $200.000M 74 NHT Global $198M 75 Merro $192M 76 Giffarine Skyline Unity Co. $179.0M 77 Princess House $178.9M 78 ARIIX $178.0M 79 Cosway $177.9M 80 Kangli $177.6M 81 Mannatech $176.7M 82 BearCere’Ju $169M 83 World Global Network $165M 84 Charle $161M 85 Vida Divina $153M 86 Marketing Personal $147M 87 Diana $144.5M 88 Ideality $143.6M 89 Youngevity $142M 90 Fuxion Biotech $141M 91 Naris $138M 92 Vestige Marketing $127M 93 Jimon $118M 93 Tiens $118M 95 Naturally Plus $111M 96 Usborn Books & More $107M 97 Kasly Ju $104M 98 Immunotec Research Ltd $102M 99 Xyngular $100M 100 ZURVITA $94M -
2017
2017 Global 100 list of top direct selling companies in the world based on 2016 revenue.
The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.
Rank Company Revenue 2016 1 Amway $8.80B 2 Avon $5.70B 3 Herbalife $4.50B 4 Vorwerk $4.20B 5 Mary Kay $3.50B 6 Infinitus $3.41B 7 Perfect $3.06B 8 Quanjian $2.89B 9 Natura $2.26B 10 Tupperware $2.210B 11 Nu Skin $2.208B 12 Primerica $1.52B 13 JoyMain $1.49B 14 Jeunesse $1.41B 15 Oriflame $1.40B 16 Ambit Energy ++ $1.20B 16 New Era $1.16B 17 Telecom Plus $1.12B 18 Belcorp $1.09B 20 USANA $1.01B 21 Pola $1.004B 22 Young Living $1.00B 23 SUN HOPE $940M 24 DXN $927M 25 WorldVentures $926.6M 26 Isagenix $924.3M 27 Yanbal $924M 28 Team Beachbody $863M 29 Market America $798M 30 ACN $750M 31 Stream $735M 32 Tiens/Tianshi $695M 33 It Works! $686M 34 Team National $659M 35 Yandi $644M 36 Miki $597M 37 AdvoCare $586M 38 Arbonne $541M 39 Plexus Worldwide $532M 40 Rolmex $515M 41 PM International $460M 42 Scentsy $456M 43 LegalShield $450M 44 Le-Vel $449M 45 Omnilife $375.93M 46 YOFOTO $375.92M 47 Fordays $365M 48 Faberlic $356M 49 Kang Ting $348M 50 Nature’s Sunshine $341M 51 4Life Research $328M 52 AnRan $321M 53 Naturally Plus $300M 54 NHT Global $288M 55 LR Health & Beauty Systems GmbH $286M 56 Merro $283M 57 Menard Cosmetics $267M 58 Family Heritage Life $265M 59 Viridian + $263M 60 Pro-Health $257M 61 Noevir $249M 62 Hy Cite Enterprises $233M 63 Resgreen $232M 64 KK Assuran $229M 65 Take Shape For Life $222.4M 66 CUTCO $222M 67 Southwestern Advantage $218M 68 LifeVantage $207M 69 Kangmei $206M 70 Pure Romance $203M 71 Alphay International $200M 72 Princess House $195M 73 Mannatech $180M 74 Charle $173M 75 BearCere’ Ju $170M 76 Youngevity $163M 77 Seacret $161M 78 Kasley Ju $154.4M 78 Longrich $154.4M 80 Giffarine Skyline Unity $154M 81 Marketing Personal $153M 82 ARIIX $151M 83 World Global Network $146M 84 Naris Cosmetics $144M 85 FuXion Biotech $135M 86 New Image Group $124M 87 Ideality $115M 88 Golden Sun $103M 89 Zurvita $100M 90 Diana Co. $98M 91 Vestige Marketing $97M 92 Global Ventures Partners $92.1M 93 Koyo-Sha $91.8M 94 Total Life Changes $88M 95 Immunotec $82.2M 96 Jimon $77M 97 Nefful $75M 98 Captain Tortue $71M 99 Shinsei $69.4M 100 Vision International People Group $69M ++Note: An earlier version of the 2017 Global 100 list contained an incorrect revenue figure for Ambit. The company has certified that its net sales were $1.2 billion, ranking it No. 16 on the Global 100.
+Note: As of July 2016, Viridian was divested from Crius Energy and is now a privately held entity. The Viridian International Management figure represents full-year sales generated by Viridian, inclusive of sales generated while operating under the Crius Energy Family of Brands, and sales generated for all product partners post-transaction. -
2016
2016 Global 100 list of top direct selling companies in the world based on 2015 revenue.
The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.
Rank Company Revenue 2015 1 Amway $9.50B 2 Avon + $6.16B 3 Herbalife $4.47B 4 Vorwerk $4.00B 5 Infinitus $3.88B 6 Mary Kay $3.70B 7 Perfect $3.58B 8 Natura $2.41B 9 Tupperware $2.28B 10 Nu Skin $2.25B 11 Tiens $1.55B 12 Primerica $1.41B 13 Ambit Energy $1.40B 14 Oriflame $1.35B 15 Belcorp $1.20B 16 Telecom Plus $1.17B 17 New Era $1.16B 18 Jeunesse ++ $1.09B 19 New Avon + $1.01B 20 Young Living $1.00B 21 USANA $918M 22 Isagenix $890M 23 Stream $866M 24 DXN $862M 25 Pola $823M 26 ACN $821M 27 Market America $791M 28 Team Beachbody $780M 29 It Works! $748M 30 Yanbal $747M 31 AdvoCare $719M 32 WorldVentures $693M 33 Rodan + Fields $624M 34 Yandi $597M 35 Miki $578M 36 Team National $549M 37 Apollo $538M 38 Nerium $516M 38 Thirty-One Gifts $516M 40 Arbonne $502M 41 Forbes Lux Group $501M 42 Rolmex $448M 43 Scentsy $429M 44 Omnilife $406M 45 YOFOTO $399M 46 Plexus $384M 47 PM International $350M 48 Le-Vel $349M 49 Naturally Plus $339M 50 Merro $328M 51 For Days $325M 51 Nature’s Sunshine $325M 53 Viridian Energy $324M 54 4Life Research $321M 55 Kang Ting $308M 56 LR Health & Beauty $306M 57 Resgreen $299M 58 AnRan $296M 59 PartyLite $273M 60 NHT Global $265M 61 Family Heritage Life $254M 62 Pro-Health $251M 63 Southwestern $225M 64 Jamberry $224M 65 CUTCO $204M 66 Take Shape For Life $202M 67 Menard Cosmetics $198M 68 Hy Cite $195M 69 LifeVantage $190M 70 Noevir $189M 71 Mannatech $180M 72 For You $179M 73 Naris Cosmetics $178M 74 Princess House $170M 75 Longrich $167M 76 Pure Romance $164M 77 World Global Network $157M 78 Youngevity $156M 79 Charle $154M 80 Giffarine $153M 81 Kangmei $151M 81 Seacret $151M 83 Kasley Ju $149M 84 BearCere’ Ju $145M 85 JRJR Networks $140M 86 Diana $139M 87 Alphay International $135M 88 Zija $129M 88 Maruko $129M 90 FuXion Biotech $116M 91 ARIIX $112M 92 Golden Sun $108M 93 Loveast $105M 94 Ideality $104M 95 Jimon $90M 95 Ten Fu Tenmax $90M 97 Koyo-Sha $83M 98 Vision Int’l People Group $81M 98 Zurvita $81M 100 Total Life Changes $77M + At the end of 2015, Avon Products sold its North American business to Cerberus Capital Management. New Avon is now a privately held company. The revenue figures listed here reflect Avon Products’ year-end filing with the SEC.
++ Jeunesse’s $1.09 billion in net sales revenue includes $73.10 million in acquisition revenue.
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2015
2015 Global 100 list of top direct selling companies in the world based on 2014 revenue.
The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.
Rank Company Revenue 2014 1 Amway $10.80B 2 Avon $8.90B 3 Herbalife $5.00B 4 Mary Kay $4.00B 5 Vorwerk $3.90B 6 Natura $3.20B 7 Infinitus $2.64B 8 Tupperware $2.60B 9 Nu Skin $2.57B 10 JoyMain $2.00B 11 Oriflame $1.68B 12 Ambit Energy $1.50B 13 Belcorp $1.40B 14 Primerica $1.34B 15 Tiens $1.16B 16 Telecom Plus $1.10B 17 New Era $928M 18 Stream Energy $918M 19 Miki $868M 20 Yanbal $856M 21 Shaklee $844M 22 ACN $827M 23 Pola $800M 24 USANA $790M 25 DXN $780M 26 Cosway $749M 27 Isagenix $725M 28 Thirty-One Gifts $643M 29 Market America $626M* 29 Noevir $582M 30 For You $560M 31 It Works! $538M 32 Team Beachbody $518M 33 Rolmex $512M 34 Forbes Lux $501M 35 AdvoCare $494M 36 Arbonne $486M 37 Apollo $448M 38 Jeunesse $419M 38 Scentsy $419M 40 Nerium $403M 41 Yofoto $400M 42 Team National $399M 44 Nature’s Sunshine $366M 45 KK Assuran $362M 46 For Days $360M 47 WorldVentures $352M 48 PartyLite $347M 49 4Life Research $332M 50 Rodan + Fields $330M 51 Viridian $328M 52 LG Household & Healthcare $321M 53 PM-International $313M 53 Naturally Plus $313M 53 Menard Cosmetics $313M 56 Plexus Worldwide $310M 57 LR Health & Beauty $303M 58 Sunhope $288M 59 Naris Cosmetics $282M 60 Origami Owl $250M 60 Charle $250M 62 Family Heritage Life $237M 63 Southwestern $235M 64 Japan Life $229M 65 Longrich $224M 66 Pro-Health $221M 67 LifeVantage $214M 67 Organo Gold $214M 69 Take Shape For Life $206M 70 Maruko $205M 71 Diana $204M 72 Vemma $201M 73 Mannatech $190M 74 BearCere’Ju $185M 75 Hy Cite $178M 76 CUTCO $165M 77 Princess House $161M 78 AnRan $160M 79 SEACRET $145M 79 Koyo-sha $145M 81 Youngevity $134M 82 Natural Health Trends $125M 83 Arsoa Honsha $118M 84 5LINX $109M 84 CVSL $109M 86 Kelti $102M 86 Akasuka $102M 88 Chandeal $89M 89 Ion Cosmetics $88M 90 Golden Sun $83M 91 Ten Fu Tenmax $80M 92 Vision Int’l People Group $79M 93 Nefful International $75M 93 Kasly Ju $75M 95 ARIIX $73M 95 Nature Care $73M 97 Immunotec $72M 98 ASEA $70M 99 Zurvita $69M 100 Kleeneze $63M *An earlier version of the 2015 Global 100 list contained an incorrect revenue figure for Market America. The company has certified that its net sales were $626 million, ranking it No. 29 on the Global 100.
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2014
2014 Global 100 list of top direct selling companies in the world based on 2013 revenue.
The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.
Rank Company Revenue 2013 1 Amway $11.80B 2 Avon $9.95B 3 Herbalife $4.80B 4 Vorwerk $3.70B 5 Mary Kay $3.60B 6 Natura $3.20B 7 Nu Skin $3.18B 8 Tupperware $2.67B 9 Belcorp $1.96B 10 Oriflame $1.95B 11 Primerica $1.27B 12 Ambit Energy $1.20B 13 Telecom Plus $1.10B 14 Stream Energy $867M 15 Yanbal $848M 16 Miki $783M 17 Thirty-One $763M 18 Blyth $750M 19 USANA $718M 20 ACN $700M 21 New Era $678M 22 Market America $547M 23 Amore Pacific $520M 24 Forbes Lux $489M 25 Scentsy $485M 26 AdvoCare $460M 27 It Works! Global $456M 28 Noevir Holdings $455M 29 Isagenix $448M 30 COSWAY $440M 31 YoFoto $428M 32 Arbonne $413M 33 Better Way $407M 34 Nature’s Sunshine $378M 35 For Days $376M 36 Apollo $340M 37 Team National $332M 37 KK ASSURAN $332M 39 Team Beachbody $328M 40 LR Health & Beauty Systems $323M 41 4Life $300M 42 Longrich $292M 43 PM-International $284M 44 Neways $280M 45 Viridian Energy $267M 46 Jeunesse $257M 47 North American Power $256M 48 MENARD $255M 49 Southwestern Advantage $253M 50 Elken $233M 50 Origami Owl $233M 52 Take Shape For Life $229M 53 Vemma $221M 54 Nerium $219M 55 LG Household & Health Care $215M 55 Organo Gold $215M 57 Naris Cosmetics $214M 58 Charle $208M 58 LifeVantage $208M 60 Pro-Health $204M 61 CUTCO $200M 61 HEIM & HAUS $200M 63 Naturally Plus $199M 64 Rodan + Fields $196M 65 WorldVentures $195M 66 Family Heritage Life $192M 67 JAPAN LIFE $188M 68 Huis Clos $184M 69 GNLD $178M 70 Mannatech $177M 71 Giffarine $176M 72 Enagic $170M 73 Diana $166M 73 BearCere’Ju $166M 75 Hy Cite $164M 76 Plexus $160M 77 Princess House $154M 78 Gano Excel $150M 79 Zija $144M 80 KOYO-SHA $141M 81 Zhulian Marketing $127M 82 Univera $118M 83 Nikken $115M 84 5LINX $112M 85 Vision International People Group $96M 85 Arsoa Honsha $96M 87 New Image $95M 88 Nefful $94M 89 Youngevity $86M 90 Akasuka $83M 91 Tastefully Simple $79M 92 Kleeneze $76M 93 ENERGETIX $75M 94 Chandeal $72M 95 Momentis $71M 95 Seacret $71M 97 Ion Cosmetics $70M 98 Reliv $68M 99 CVSL $65M 100 Zurvita $63M -
2013
2013 Global 100 list of top direct selling companies in the world based on 2012 revenue.
The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.
Rank Company Revenue 2012 1 Alticor (Amway) $11.3B 2 Avon Products, Inc. $10.7B 3 Herbalife Ltd. $4.1B 4 Vorwerk Co. KG $3.3B 5 Natura Cosmeticos SA $3.2B 6 Mary Kay Inc. $3.1B 7 Tupperware Brands Corp. $2.6B 8 Nu Skin Enterprises, Inc. $2.2B 9 Oriflame Cosmetics SA $2.0B 10 Belcorp Ltd. $1.9B 11 Primerica Financial Services, Inc. $1.2B 11 Pola $1.2B 13 Miki Corp. $1.1B 14 Ambit Energy, L.P. $930M 15 Telecom Plus $892M 16 Stream Energy (Ignite) $840M 17 Yanbal International $815M 18 Thirty-One Gifts LLC $718M 19 Shaklee Corp. $650M 20 USANA Health Sciences Inc. $649M 21 ViSalus (Blyth) $624M 22 ACN, Inc. $582M 23 Scentsy $560M 24 Hermes $550M 25 WIV Wein International AG $539M 26 AmorePacific $520M 27 Market America Inc. $505M 28 The Pampered Chef Ltd. $500M 29 For Days Co. Ltd. $445M 30 Southwestern $427M 31 PartyLite (Blyth) $425M 32 KK ASSURAN $378M 33 Arbonne International LLC $377M 34 Nature’s Sunshine Products, Inc. $368M 35 LG Household & Health Care $350M 36 Isagenix International $334M 37 Faberlic $330M 38 Neways, Inc. $326M 38 Noevir Holdings Co., Ltd. $326M 40 Menard Japan Cosmetics $319M 41 Eureka Forbes Ltd. $318M 42 LR Health & Beauty Systems $313M 43 Team National, Inc. $301M 44 Longrich (Jiangsu Longliqi) $287M 45 4Life Research L.C. $268M 46 Charle Corp. Ltd. $258M 47 Advocare International L.P. $255M 48 PM-International $249M 49 Ann Summers $235M 50 Naturally Plus $233M 51 Team Beachbody $218M 52 Take Shape For Life (Medifast) $216M 53 JapanLife $215M 54 K par K $214M 55 Family Heritage Life $202M 56 CUTCO (Vector Marketing) $200M 56 Huis Clos $200M 56 It Works! Global $200M 59 BearCere’Ju Co. Ltd. $192M 60 Hillarys Blinds $189M 61 LifeVantage Corp. $187M 62 KOYOSHA $186M 63 Viridian Energy* $182M 64 Mannatech, Inc. $173M 65 Elken $172M 66 GNLD $170M 66 Organo Gold International $170M 68 Enagic USA, Inc. $165M 68 North American Power $165M 70 Lux International $163M 71 Hy Cite Enterprises, LLC $159M 73 Princess House, Inc. $148M 74 Zhulian Marketing $145M 75 Sportron $143M 75 WorldVentures Holdings LLC $143M 77 Nikken Global Inc. $133M 78 Jeunesse Global $126M 79 Univera $121M 80 TriVita $120M 81 Vemma Nutrition Co. $117M 82 Zija International $110M 83 Rodan+Fields $108M 84 5LINX Enterprises, Inc. $104M 85 Momentis $103M 86 The Longaberger Company $100M 86 Nerium International $100M 88 Akasuka $98M 89 Creative Memories $97M 90 Tastefully Simple Inc. $96M 91 Vision International People Group $95M 92 Ion Cosmetics $93M 93 Chandeal Co. Ltd. $86M 94 Nefful $79M 95 Kleeneze, Ltd. $76M 96 Youngevity $75M 97 The Maira Co. Ltd. $72M 97 Supreme Products $72M 99 Nature Care $71M 100 Reliv International $69M
*The revenue figure reflected for Viridian excludes 43 days of revenue from Oct. 1 to Nov. 12, 2012.
NOTE: Our initial ranking included a company at No. 72 that requested withdrawal from the list at the time of the Global 100 announcement on April 3, 2013.
The following company submitted information after the requested deadline:
Better Way/Mistine, $460 million, Thailand
PROGRAM DISCLAIMERS
The Global 100 List offers a unique perspective on the global impact of the industry by recognizing companies revenue achievements.
Recognition for each of these companies is the culmination of months of research and the cooperation of many individuals around the world. Wherever possible, the DSN team seeks out public records and documents for publicly traded companies, and nearly 80 percent of the DSN Global 100 data is compiled from privately held companies.
To participate, a company need only submit a net revenue number validated by the CEO and certified by a qualified agent via Revenue Certification Form (RCF). The ranking criteria is net sales revenue from direct selling operations before commissions and without value-added tax.