Medifast/OPTAVIA is a great example of how to clarify your message, focus on what sets you apart and shine the spotlight on your product hero. You can’t have too much of a good thing is a lie that leaders often fall for. It’s the ideology that if one bestselling product is good, three would be great; […]

If you’re too spread out and trying to accomplish too many things, you’re setting yourself—and your team—up for a lot of frustration. If you were to ask 10 middle managers at your company what your organization’s top three priorities were, would all 10 give you the same answers? Or would those answers vary wildly? This […]

Photo: The DSA’s Senior Vice President of Education & Marketing Melissa Brunton and Vice President of Membership Nancy Burke identify the upcoming DSA Fall Conference 2018 and Direct Selling Boot Camp presentations that will be released as a part of the 2019 DSA On-the-Go Learning offerings. Through its events, the U.S. Direct Selling Association (DSA) uses […]

John Addison spent 35 years in the corporate offices of one of the world’s largest direct selling companies, Primerica Inc., most recently serving as Co-CEO. Since his retirement, he wrote the best-selling book Real Leadership: 9 Simple Practices for Leading and Living with Purpose, and he now serves as Leadership Editor for SUCCESS magazine and president and CEO […]