To gain a comprehensive understanding of the perceptions surrounding direct selling, the Direct Sales Generational Engagement Study was conducted by Bridgehead Collective and carried out by The Center for Generational Kinetics, led by President Jason Dorsey. In this series, we will be digging deeper into each of the survey categories, focusing this month on Recruiting and Prospecting as well as Motivations and Decision Criteria.

To gain a comprehensive understanding of the perceptions surrounding direct selling, the Direct Sales Generational Engagement Study was conducted by Bridgehead Collective and carried out by The Center for Generational Kinetics, led by President Jason Dorsey. In this series, we will be digging deeper into each of the survey categories, starting right now with Perception of Industry and Channel.

How Gen X, Millennials & Gen Z really feel about direct selling. A first-of-its-kind study details how every generation of Americans across all genders, geographies and socio-economic levels perceive, engage with and measure success and opportunity in direct selling.

Scientists associated with Nu Skin Enterprises participated in the 76th Annual Scientific Meeting & Showcase of the Society of Cosmetic Chemists in Los Angeles, discussing the latest research in the cosmetics and personal care industry. 

Social commerce—shopping that takes place from product discovery to purchase on a social media platform—is projected to grow three times faster than traditional ecommerce over the next three years.

Scholarly Papers enhance your reputation and Inform the channel. Direct selling is experiencing many positive changes—both in its growth and its perception. The outdated notions and beliefs surrounding our channel are evolving, and direct selling is becoming more mainstream and accepted. Many factors have contributed to this boost in reputation. A renewed emphasis on customer […]

In our January 2019 issue of Direct Selling News, we published a story on some best practices to employ when responding to misleading facts about your company or negative criticism of the industry. The article illustrates that sometimes it’s better to leave things alone because it can just bring more attention to the story. But, there are times when […]

In 2000, when brothers Izhak and Moty Ben Shabat launched a family-run holiday business selling toys in mall kiosks, their family and friends risked everything to help. SEACRET DIRECT Founded: 2011 Headquarters: Phoenix, AZ Top Executive: Izhak Ben Shabat 2017 Net Sales: $200 Million 2018 Global 100 Rank: 72 Products: Cosmetics, Personal Care Their parents sold […]

Youngevity, a leading omni-direct lifestyle company, recently announced that Chief Executive Officer Steve Wallach has been appointed to the Direct Selling Association (DSA) Board of Directors. “I’m especially pleased that Steve Wallach has been elected to serve on the Direct Selling Association’s Board of Directors,” said DSA President Joseph Mariano. “We believe direct selling will play […]

A new report from Mintel, one of the world’s largest market intelligence firms, provides insight into skin care shopping trends in China. According to the report, while China’s cosmeceuticals market is currently quite diversified and fragmented, it appears cosmeceutical products are resonating more and more with Chinese consumers. Mintel’s research reveals that as many as […]

Herbalife Ltd., a Los Angeles, California-based health and wellness company, has created its first-ever “China Growth and Impact Investment Fund” to stimulate the development of its business and accelerate growth in China as well as help address challenging public-policy issues such as the rise in obesity. Funds for this new initiative were granted to Herbalife Nutrition by governments in China as part of […]

This is a special section of the August, 2017 Cover Story article. Data Released on Pilot Basis in 2016 Seeking a clearer picture of the direct selling salesforce, U.S. DSA and WFDSA embarked on new research to characterize the motivations of people involved in direct selling. U.S. DSA President Joseph Mariano says the channel became increasingly […]