The direct selling industry, known for its adaptability, is gearing up for transformative changes in 2024. The traditional face of direct selling is changing. Embracing innovation and agility is becoming crucial as companies respond to evolving consumer behaviors and technological advancements. Corporate executives need to stay ahead of these shifts to drive growth and retain a competitive edge.

At its ten-year anniversary convention, themed “10 Years of YOU,” Younique announced the launch of its new Younique Brand Affiliate Pathway. This enhanced affiliate program is part of the company’s strategic initiatives to pivot the company toward “direct sales innovation,” which began in June 2022. 

Many direct selling leaders have begun to consider integrating or launching an enhanced affiliate model as part of or in addition to their existing brands. In fact, in a recent Direct Selling News survey of 45 direct selling companies, more than two-thirds of participants (67 percent) said they were at least considering how they could adapt and incorporate an enhanced affiliate model into their existing structure.

The rapid rise of these two China-based companies has shaken up the way Americans shop online, as they have successfully challenged and ultimately overtaken behemoths like Amazon, eBay and Walmart. But with rising economic tensions between the U.S. and China, troubling environmental concerns and pending litigation between the two companies, the sustainability of their success isn’t a given.

How to find, develop, encourage and promote your budding viral superstars. If there is one constant refrain in today’s direct selling channel, it’s change.

SimplyFun, a direct selling organization that offers educational board games, announced a revision to its current distribution structure.