Counter Brands, the parent company of Beautycounter, announced that Beautycounter Founder Gregg Renfrew will return to the company as Chief Executive Officer. Renfrew, who sold the company to private equity firm Carlyle in a $1 billion deal in 2021, exited the company’s executive team in 2022 but remained on the company’s board of directors. 

Renfrew’s return is expected to bolster the company’s associate community and help catalyze the company’s next phase of growth. Renfrew also stated that some “familiar faces” would be rejoining her executive team as well. 

“Without question, Beautycounter’s greatest opportunities are ahead of us,” Renfrew said. “Consumers are demanding, now more than ever, the things that we have brought to the industry from the very beginning: transparency, health and safety for people and the environment, innovative products, an engaged community and a business that is much more than its bottom line. Who we are, and the work we do, truly matters to so many people. I’m energized to build on our history of disrupting to create a movement for change and a higher industry standard.” 

Mindy Mackenzie, who served as Interim CEO, will continue on as a member of the Beautycounter Board of Directors.