The current of misconception and mistrust in the general public around the terms “network marketing,” “MLM” and “direct selling” may run too deep for the industry to reshape its image by using the same terminology going forward.

On Wednesday, Oct. 23, more than 100 independent direct selling consultants and industry executives from across the country came together on Capitol Hill for the Direct Selling Association’s (DSA) first-ever Direct Selling Summit.

Benjamin Franklin once said, “Without continual growth and progress, such words as improvement, achievement and success have no meaning.”

History repeats itself. Just as Yogi Berra famously said, “It’s déjà vu all over again.” The 2012 billion-dollar short seller attack on Herbalife is a replay of the seminal challenge to the Direct Selling model won by Amway in 1979.

Why Is Research So Important? Industry Research is a topic most people don’t think much about, but in reality it is critically important to our everyday business. In fact, research provides a great many benefits.