Amway was included in the Forbes 2023 list of America’s Largest Private Companies, ranking number 70 out of 258 companies, and the only privately held direct selling company to be recognized.
Inclusion in this list required annual revenue of more than $2 billion and status as a privately held company. Amway’s revenue in the previous fiscal year reached $8.1 billion, putting it above household names like Staples and Chick-fil-A.
In late 2023, Amway announced a new corporate strategy that is expected to take advantage of the unlimited growth potential found in China and help the company continue to expand its global footprint and market share.