The right packaging allows you to demonstrate your company’s quality and personality with every delivery. It starts by visualizing your customer opening the box, which allows you to understand how to arrange the items for the most positive customer experience. Product packaging can also further your branding and help you deliver inviting marketing materials. When done well, it can save your company costs, reduce waste and lower the return rate.
Young Living Essential Oils has extended its focus on sustainability initiatives to its packaging and shipping materials. Working with Packaging Corporation of America (PCA), Young Living designed new, downsized boxes and bags that are 100% recyclable and made from materials that are responsibly sourced. As a bonus, the new boxes feature nature-inspired patterns that are […]
As we exit the deepest depths of the COVID-19 pandemic, it’s important for every business to take stock of the new world—its trends, challenges and opportunities. As I reflected on the last year and thought about what piece of the collective puzzle Global Access could provide, three topics came to mind. First, the current state and outlook […]
Thinking Inside and Outside the Box OnLine ordering has quickly evolved the product packaging and shipping industry while altering customer experiences and expectations. Likewise, the direct selling industry has shifted to an online ordering experience, delivering orders directly to a customer’s door. Product and shipping packaging have become integral cogs in the overall marketing strategy to surprise […]