4Life Ecuador General Manager Alejandro García announced a partnership with the Universidad Técnica Particular de Loja (UTPL). Together with the Asociación Ecuatoriana de Venta Directa (AEVD), Ecuador’s Direct Selling Association, AEVD and UTPL will launch a Digital Transformation Program to provide direct sellers with the skills, guidelines and best entrepreneurial business building practices necessary to be successful in the online world.
“The alliance between AEVD and UTPL is unique and provides insight for how international Direct Selling Associations can collaborate with local universities to offer certification programs,” García said. “Our program is backed by one of Ecuador’s top three universities. We are excited for UTPL’s academic experience. They will lend our program a lot of prestige.”
Participants who complete the program will receive an official certificate from UPTL.