4Life employees assembled 300 Santa Sacks filled with toys, books and games that will be distributed throughout the Granite School District to families who might otherwise not have many gifts during the holiday season.

In Mexico alone, the direct selling market is projected to surge to $19.48 billion by 2028. That staggering number doesn’t include the more than 60 million Latinos living and working within the US, or the fact that direct selling is already a staple for the Latin American population, where a quarter of beauty and personal care sales take place through a direct selling relationship (compared to eight percent globally).

Research and Development scientists at 4Life recently published their findings regarding the measurement of the immunomodulatory effects of 4Life Transfer Factor and 4Life Transfer Factor products.

4Life’s Transfer Factor Plus Tri-Factor Formula has been contents certified by the NSF, a product testing, inspection and third-party certification organization. This recognition symbolizes that the product has met strict standards for public health protection and that it has been impartially reviewed and contains verifiable label claims.

Bianca Lisonbee, co-founder of 4Life Research, passed away on October 3, 2023, surrounded by her husband, children, and loved ones, after bravely battling a rare and aggressive cancer.

4Life’s philanthropic organization, Foundation 4Life, participated in a National Day of Service and Remembrance project in honor of the horrific events that took place on September 11, 2001 and the Americans who showed courage and selflessness as they worked to rescue and help others that day.

One hundred percent of 4Life’s dairy farms are now certified by Farmers Assuring Responsible Management (FARM) or Validus, programs that hold farms to the highest standards for treating animals with dignity and complying with best sanitary and safety practices.

Together with the Asociación Ecuatoriana de Venta Directa (AEVD), Ecuador’s Direct Selling Association, AEVD and UTPL will launch a Digital Transformation Program to provide direct sellers with the skills, guidelines and best entrepreneurial business building practices necessary to be successful in the online world.

Many direct selling leaders have begun to consider integrating or launching an enhanced affiliate model as part of or in addition to their existing brands. In fact, in a recent Direct Selling News survey of 45 direct selling companies, more than two-thirds of participants (67 percent) said they were at least considering how they could adapt and incorporate an enhanced affiliate model into their existing structure.

4Life Europe, which joined the UPS Carbon Neutral Program in February 2020, has made significant progress toward the company’s environmental compensation and sustainability efforts by supporting projects focused on reforestation, eliminating greenhouse gases from landfills, wastewater treatment and reducing methane emissions.

4Life’s philanthropic organization, Foundation 4Life, directed a two-day service trip to Colombia with 60 4Life employees and affiliates to rebuild a community center for the children of Cazucá in Bogotá, Colombia.

The heartaches suffered, hurdles cleared and groundwork laid by direct selling’s extraordinary founding sisters are but one turn of a spinning wheel of inspiration. The next empowering turn comes from the bold, creative and tenacious spirits of these 35 current day female founders, whose modern leadership and vision reflects many of the ideals and principles of their predecessors.