Who says you can’t come home again? I’m so glad to be back at Direct Selling News—I have missed the passion, energy and enthusiasm for the channel that the entire staff possesses. And I’m excited to be a part of this publication’s ongoing renaissance. I look forward to bringing you even more in-depth stories and research each issue, as we take an honest and celebratory look at the channel and the internal and external factors shaping it.
As a channel we continue to focus more on products—developing the cutting-edge health, wellness and beauty products that consumers crave with the kind of personalized customer service that only happens in direct selling. In this month’s cover story, we look at the hot product categories that are enjoying rapid growth and increased customer interest now—and next.
To commute or not to commute seems to be the biggest challenge many businesses inside and outside the channel are facing. We tackle the pros and cons of coming back into the office this month, covering everything from the impact on culture and morale to employee efficiency and engagement issues.
Don’t miss the excerpt from this month’s Iconic Insights podcast where our host Heather Chastain interviews the always insightful Tony Jeary. There are also articles highlighting USANA, Vorwerk and InCruises/InGroup: three companies shaping the channel in very different, but equally profound ways.
DSN remains your daily resource for global news impacting the direct selling channel. If you haven’t yet, make sure to sign up for the weekly dashboard email which delivers a week’s worth of news in a quick 15-minute read each Sunday. You can also sign up for free text alerts by becoming a member of our VIP Community where you’ll always get the channel’s top stories first and fast.
When this issue hits mailboxes, we will be right in the middle of our Fall Direct Selling University executive education event. This is our second DSU of the year, and we happen to think it has the most diverse group of speakers and panels we’ve ever put together.
We always strive to bring you the news and information you need. We’d love to hear about the stories and trends you would like to see us cover.
Please share your thoughts at pwhite@directsellingnews.com.
All the best,
Patricia White | Publisher
From the October 2022 issue of Direct Selling News magazine.
