Ep 51: Evolving Your Business Model for a Changing World
In today’s episode, Wayne is joined by Steve Fife, President and CEO of LifeVantage.
With more than three decades of financial leadership, Steve combines big-picture strategies with in-the-weeds work ethic to create a healthy financial organization. As President and CEO of LifeVantage, he is implementing some innovative strategies to evolve the company’s business model. The relaunch, called LV360, takes a modern approach to the direct selling industry and was created to enhance the customer experience while leveraging the power of community and social selling.
Steve shares how he landed in the direct selling channel and how he has led the transformation of LifeVantage’s business model, including developing a compensation plan that is more relevant to today’s sellers. He also outlines his four pillars of strategy and explains how changing consumer habits and market trends have become a catalyst for change that leaders cannot ignore.
In addition, Steve breaks down his 360 planning process and talks about what he sees for the future of the channel.
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.