Dive into Direct Approach Podcast's latest episode exploring the groundbreaking victorious ruling shaping the future of direct selling. Co-CEOs of Neora, Jeff Olson and Deborah Heisz, share invaluable insights and hard-won lessons for leaders navigating critical changes.

In this special episode of Direct Approach podcast, we pulled the high-impact takeaways, strategies and actionable wisdom from 29 dynamic direct selling industry leaders and expert guests who graced the podcast in 2023.

In this episode, Wayne talks with Paulo Moledo, President and CEO of Hy Cite. They delve into the significance of trust, respect and open communication in navigating this delicate balance of honoring your company’s legacy while propelling it toward the future. Paulo also emphasizes the pivotal roles of transparency, collaboration, and responsible AI deployment, illuminating the ethical considerations surrounding the transformative impact of AI and much more.

In this episode, Wayne interviews Ashley Collins, EVP of Marketing at USANA, bringing over 20 years of expertise in PR, marketing and communications. They delve into navigating dynamic direct selling marketing, utilizing digital strategies for brand presence, testing and data-driven decision-making, crafting transparent and authentic messaging to enhance your value proposition, affiliate programs and more!

In this episode, Wayne interviews Sunny Beutler, CEO of Sunrider International, to discuss the challenges in managing a vast global product portfolio in direct selling. Sunny shares tips on prioritizing launches, leveraging seasonality, and making strategic decisions for efficiency and profitability. Plus, gain insights on optimizing your portfolio, fostering employee loyalty and cultivating a positive company culture.

Looking for the key to unlocking continuous growth and adaptability? Look no further than the latest episode on Direct Approach! In this enlightening conversation with a direct selling legend, Rudy Revak, we dive deep into the strategies and mindset required for sustainable success in direct selling.

Join Wayne Moorehead and Paul Adams, Heather Chastain and Brett Duncan as they dive deep into the secrets of success in building thriving communities, challenges that legacy companies must navigate, the best opportunities for growth and expansion, the magic of simplification and much more. Plus, they share their top takeaways from the recent Fall DSU Event, including the significance of the Neora Win.

Join Wayne Moorehead and Eric Reisdorf, President and General Manager of Ambit Energy—the leading direct selling energy company in the US. Eric shares their approach to building trust, enhancing customer loyalty and igniting the potential of their consultants through setting realistic income expectations.

Join Wayne Moorehead and Mauricio Domenzain, CEO of Immunotec, as they discuss the importance of understanding who you are, what you stand for, what market you are competing in and his strategies for market expansion success.

Join Wayne Moorehead and Blake Mallen in this captivating discussion about how Artificial Intelligence (AI) can catapult businesses to their full potential. We're just scratching the surface of AI's potential, with less than 1% of the population currently harnessing its power. Discover the two facets of AI and its economic impact, and delve into the ethical dilemmas

This special bonus episode reveals DSN's latest podcast, Direct Selling SHIFT, hosted by Blake Mallen! Blake shares with the Direct Approach audience more about the podcast, its purpose and why now marks a crucial moment in direct selling, where the perfect shift at the right time can be a gamechanger.

In this episode of Direct Approach, Wayne is joined by Melissa Thompson, the Founder and CEO of BELLAME. With over 30 years of industry expertise, Melissa shares her journey from leveraging her personal blog to building a thriving community of 100,000 followers before launching BELLAME—a five-year-old luxury brand focused on skincare and cosmetics.