Ep 47: Overcoming Innovation Hesitancy
For over 20 years, Mike Green, Chief Digital Officer at Arbonne, has been a technology leader known for building global technology systems for direct-to-consumer companies. His ability to define and execute forward-thinking strategies and integrate emerging technology for productive outcomes has made him a sought-after information technology leader.
In this episode, Mike discusses some challenges and hesitancy preventing direct selling companies from embracing innovation. He discusses some of the advancements in e-commerce that companies can begin leveraging and the importance of having an updated tech stack.
Mike also shares how companies can minimize challenges for customers while migrating to a new system and how they are preparing for the future of AI by exploring uses in everything from customer service to shopping experiences.
No matter where you are on your digital transformation journey, this interview is filled with actionable advice about how companies can prepare today for tomorrow’s technology.
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.