Ep 31: Leading with Purpose   

In this episode host Wayne Moorehead is joined by Jared Turner, CEO of Amare Global. Jared Turner began his career as an international attorney. In his six years practicing law, he was introduced to the direct sales channel by working with a few direct selling companies as his clients. He was naturally drawn to the focus on developing and empowering people. Jared eventually made a career change and took a position as Chief Sales & Marketing Officer for Young Living Essentials Oils. Over the next eight years, he rose to the role of President and Chief Operating Officer and took the company from a $200 million business to a more than $2 billion company.

However, a self-proclaimed workaholic, combined with the massive efforts over the course of those eight years, while extremely impressive – took a significant toll on his personal wellness.

In 2021, he discovered Amare Global. In Latin, “amare” means “to love,” which is at the heart of the company’s mission. Known as The Mental Wellness Company, Amare was founded in 2016 and is one of the world’s fastest-growing natural health products companies, thanks to its formulations that leverage the emerging science of the gut microbiome to encourage better mental wellness.

Today, as CEO, Jared leads a mission to operationalize love as a business practice for the benefit of both the company and its customers.

On this episode, Jared talks about the unique approach Amare Global is taking both in terms of its products and its operations and explains the three steps he believes are imperative to creating a successful strategy.

Jared also shares

• why psychological safety is a driving force at Amare Global.
• how the company’s cadence of quarterly launches helps build excitement and allows for more predictable revenue and forecasting.
• and how they are leveraging technology and influencer marketing to boost customer acquisition.

Watch the video below or listen to the podcast.