Ep 26: Creating a Culture That Attracts the Right People 

In this episode of Direct Approach, Wayne is joined by direct selling veteran, philanthropist, entrepreneur, best-selling author and leadership trainer Logan Stout, who also is Founder and Chairman of IDLife.

Logan created IDLife in 2014 with the goal of providing customized nutrition and lifestyle products. The company was founded on the principle that no two people are alike, which means every person has unique nutritional needs. That led to a developing a personalized approach to products that also includes support and guidance to ensure greater success and outcomes for customers.

Before founding IDLife, Logan had tremendous success in the direct selling industry, generating billions of dollars in revenue while also helping others build quality leadership skills. He has partnered with motivational speaker and New York Times bestselling author John C. Maxwell to bring leadership and personal development training to all 196 nations in the world, and he has written two books of his own, the latest being, “GRIT Factor: 15 Attributes to Doing Life Better.”

Today on Direct Approach, Logan and Wayne discuss:

• The importance of personalization in direct selling, not only in terms of personalizing products but in providing personalized, hands-on care for customers and distributors.
• How their focus on culture and applying a personalized philosophy to their employees and work environment has resulted in high staff retention rates.  
• How designing our lives with intention matters and how creating the right culture will attract the right people.
• The importance of providing value to people before they become customers —and why vulnerability is the key to connectivity.

Watch the video below or listen to the podcast.