In this episode, Wayne is joined by Dan Macuga, Chief Communications & Marketing Officer at USANA. Dan oversees marketing, studios, creative, customer service, public and athlete relations, social media and communications.
Wayne and Dan will share their insights on why crafting a simple, streamlined customer experience is imperative to how consumers shop today. Bottom line? It’s the best way to remove barriers to your business! And don’t miss Dan’s takeaways around the power of the pivot!
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.