![Gen Z Trends to Expect in 2024](jpg/shutterstock_2243826217-225x225.jpg)
Social media platforms have become megaphones for trends, making seemingly insignificant moments go viral and creating shared digital cultures across international boundaries. To gauge what will be “in” in 2024, Instagram held a survey across the US, UK, Brazil, India and South Korea to uncover the issues and trends most important to Gen Z. Self-improvement, […]
![GENERATIONAL INSIGHTS / Recruiting & Prospecting in Direct Selling](jpg/2100x900_header_gen_insights_series-225x225.jpg)
To gain a comprehensive understanding of the perceptions surrounding direct selling, the Direct Sales Generational Engagement Study was conducted by Bridgehead Collective and carried out by The Center for Generational Kinetics, led by President Jason Dorsey. In this series, we will be digging deeper into each of the survey categories, focusing this month on Recruiting and Prospecting as well as Motivations and Decision Criteria.
![GENERATIONAL INSIGHTS / Perceptions of Direct Selling](jpg/2100x900_header_gen_insights_series-225x225.jpg)
To gain a comprehensive understanding of the perceptions surrounding direct selling, the Direct Sales Generational Engagement Study was conducted by Bridgehead Collective and carried out by The Center for Generational Kinetics, led by President Jason Dorsey. In this series, we will be digging deeper into each of the survey categories, starting right now with Perception of Industry and Channel.
![Comfort and Joy: The New American Dream](jpg/shutterstock_1518005582-225x225.jpg)
In a new survey of 1,000 small business owners across the U.S., web hosting company GoDaddy examined the expectations and motivations of entrepreneurs when it comes to the American Dream.
![Gen Z Needs Soft Skill Support from their Employers](jpg/shutterstock_1128930437-225x225.jpg)
The newest generation of workers are now graduating and entering the workforce. When they arrive at the office, however, employers are discovering that these Gen Z employees are missing key skills, specifically in the areas of office etiquette, dress code norms and the professional behavior necessary for in-person interactions.
![The Rise of Shein & Temu](jpg/2100x900_header_mag_0523_shein_temu-225x225.jpg)
The rapid rise of these two China-based companies has shaken up the way Americans shop online, as they have successfully challenged and ultimately overtaken behemoths like Amazon, eBay and Walmart. But with rising economic tensions between the U.S. and China, troubling environmental concerns and pending litigation between the two companies, the sustainability of their success isn’t a given.
![Direct Selling’s Roadmap of the Future—Precision Positioning](jpg/2100x900_header_mag_0523_coverstory-225x225.jpg)
How Gen X, Millennials & Gen Z really feel about direct selling. A first-of-its-kind study details how every generation of Americans across all genders, geographies and socio-economic levels perceive, engage with and measure success and opportunity in direct selling.
![More than Half of Gen Z and Millennials Have Less than $500 in Their Checking Accounts](png/piggybank-225x225.png)
The way the youngest generations shop and save is changing. In a survey conducted by GoBankingRates, which looked at the banking habits of Gen Z and Millennials, only one in five young Gen Z participants reported having a checking account.
![New Study Finds 60 Million Americans Freelanced in 2022](png/freelancers-225x225.png)
A quiet quitting phenomenon mixed with an enduring pandemic and the Great Resignation created the perfect storm of career disenchantment, economic uncertainty and free time in 2022.
![Nearly a Quarter of Americans Are Unhappy with their Careers](jpg/shutterstock_1755609563-225x225.jpg)
Almost a quarter (22%) of the U.S. workforce is unhappy with their professional life and 37% feel behind on their career goals—especially Millennials (51%).
![A Look Back | A Look Ahead](jpg/2100x900_header_coverstory_1222-225x225.jpg)
What shaped 2022 and what to expect in 2023 and beyond. To say direct selling is in a time of transition would be an understatement. The environment is evolving as younger generations explore the opportunity.
![Is Your Company Doing Enough to Support Employees?](jpg/shutterstock_447405286-225x225.jpg)
A new study by Talent LMS and Tapcheck looked into financial programs in the workplace and revealed that employees are also hungry for financial advice, guidance and resources to help them navigate the rising cost of living, finding that 78% of employees say they want support from their employees when it comes to financial well-being.