Since its launch in 2013, Beautycounter has been on a mission to make skin care and cosmetics products safer for consumers. This month marks the one-year anniversary of the federal Modernization of Cosmetics Regulation Act (MoCRA) and the passage of four state laws, which Beautycounter and its community strongly advocated for by sending more than […]
DSN recognizes—for the first time ever—a group of innovative trailblazers, whose contributions push their companies’ trajectories upward, while reshaping the direct selling channel for the rest of us. More than two dozen companies answered the call to nominate their most accomplished achievers under the age of 40, who exemplify the kind of leadership skills and innovation that best represents the future of the direct selling channel.
Beautycounter announced a new partnership with retailer Ulta Beauty where a selection of Beautycounter products, including fan favorites like All Bright C Serum and Dew Skin Tinted Moisturizer, will now be available in 500 Ulta Beauty retail stores across the U.S. and online at Ulta.com.
Beautycounter, known for its clean beauty products, has launched a text action campaign to advocate for key changes to the Food and Drug Administration Safety and Landmark Advancements Act.
2021 was a landmark year for direct selling on many fronts. This post is the second in a series of articles looking back on 2021 and looking ahead to 2022.
Beautycounter will launch a four-episode livestream shopping series in partnership with Klarna, a retail bank, payments and shopping service.
Beautycounter continued its advocacy efforts in the charge to seek cosmetic reform during two days of virtual lobbying with key Senators and Representatives. Joining the beauty brand were members of the company’s Scientific Advisory Council and a group of businesses led by Beautycounter who work together to pass health-protective laws in the beauty industry, called the Counteract Coalition.
The Glossy Beauty Awards announced the finalists for its second annual recognition ceremony. These awards highlight brands whose consumer engagement strategies were creative, socially aware and inclusive.
In an agreement that gives equity giant Carlyle Group a majority stake, Beautycounter is now valued at $1 billion. This valuation is more than double the company’s last reported estimate, which valued Beautycounter at $400 million in January 2018. Beautycounter is known for being a mouthpiece for the clean beauty movement, and Founder Gregg Renfrew […]
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
Counter Brands, LLC, the parent company of Beautycounter, named Dasha Smith as an Independent Director of its Board, and will be the fifth woman to join the board. Gina Boswell will now serve as Chairwoman. Smith is the Executive Vice President, Chief Administrative Officer for the National Football League and has executive experience from previous […]
Klarna, the leading global payments and shopping platform, announced a partnership with Beautycounter, the leader in safer skin care and cleaner cosmetics. The partnership will enable customers to shop for the products with financial flexibility through Klarna’s four equal, interest-free installments. It will also further expand Klarna within the beauty category and offer customers additional […]