As we celebrate 20 years of innovations and insights, we take a look back on a few of DSN’s most important milestones. And, we asked industry leaders and legends to share how past evolutions and current opportunities are shaping the future of the industry.

The heartaches suffered, hurdles cleared and groundwork laid by direct selling’s extraordinary founding sisters are but one turn of a spinning wheel of inspiration. The next empowering turn comes from the bold, creative and tenacious spirits of these 35 current day female founders, whose modern leadership and vision reflects many of the ideals and principles of their predecessors.

SeneGence marked its 20th year in 2019 by navigating an intense season of explosive growth, only to be followed by the challenges of a global pandemic. Now, as the dust of massive expansion and logistical maneuvering settles, SeneGence is stronger than ever and ready to take on the world.

The pandemic abruptly changed how and where employees did their jobs. Working from home—a long-standing staple within the direct selling distributor field—became the new norm for many corporations.

SeneGence and The Make Sense Foundation have partnered with Royal SeneGence Distributor Audrey Salberg to create a “Gloss That Gives!” LipSense shade.

SeneGence, inspired by its partnership with Miss USA, developed the new Miss USA LipSense Duo, a pink-mauve shade of matte LipSense and tinted gloss.

Inspired by its partnership with Miss USA, SeneGence developed a new Miss USA LipSense Duo, which includes a pink-mauve shade of matte LipSense and a tinted gloss. With the proceeds from this launch, SeneGence will donate $50,000 to Smile Train, a cleft-focused organization that provides free cleft surgery and care to children around the world, […]

The Make Sense Foundation, the philanthropic arm of SeneGence, increased its charitable giving in 2021 by more than $1 million over the previous year. In total, SeneGence and The Make Sense Foundation donated more than $5,929,674 to multiple organizations, including: Providence Mount Carmel Hospital, St. Joseph’s Medical Center, Girls Inc. of Orange County, American Red […]

How some of the industry’s most successful founders turned their distributor experience into multimillion-dollar powerhouse brands.

More than 30 speakers shared tangible action plans for how the industry’s leaders can continue to grow and adapt in the face of this year’s enduring challenges.

SeneGence has announced a new partnership with the Miss USA organization and will be the new official presenting sponsor of Miss USA and Miss Teen USA. The partnership was announced at the company’s annual event.

SeneGence, through its philanthropic initiative The Make Sense Foundation, announced a continued commitment to its support of first responders in the current health crisis and of the charities and nonprofits that work alongside them.