In Mexico alone, the direct selling market is projected to surge to $19.48 billion by 2028. That staggering number doesn’t include the more than 60 million Latinos living and working within the US, or the fact that direct selling is already a staple for the Latin American population, where a quarter of beauty and personal care sales take place through a direct selling relationship (compared to eight percent globally).

In recent years, many companies in the direct sales industry have evolved to reach the expanding categories of distributors today. They aim to attract the part timers, the side hustlers and the gig economy set, offering opportunities designed for any and everyone. But could the traditional distributor approach—one that encourages full-time attention to reach unlimited opportunity—be what the industry needs? Hy Cite CEO Paulo Moledo believes that it is.

Hy Cite announced a new corporate strategy in its efforts to further solidify its U.S. presence and grow its influence in the Latin American markets. The company collaborated with branding agency LaVisual, which specializes in cutting-edge and innovative branding methodologies, to capture the 60-year-old company’s legacy of supporting entrepreneurs while also conveying its ambitious spirit […]