Medifast, the parent company of direct selling organization OPTAVIA, announced its entrance into the medically supported weight loss market with the launch of a collaboration with LifeMD, a virtual primary care provider. Medifast now plans to combine the expertise of board-certified clinicians and access to weight loss medications with OPTAVIA’s coach-guided approach to build a comprehensive health solution for the obesity epidemic.

Medifast, the parent company for direct selling organization OPTAVIA, released its financial results for the third quarter of 2023, reporting revenue of $235.9 million, a 39.6% decrease from the third quarter of 2022. Since the third quarter of 2022, the total number of active earning OPTAVIA coaches declined by 28.9% to 47,100, which the company views as the primary catalyst for recent revenue reduction.

Medifast, the parent company of direct selling organization OPTAVIA, was included in the 2023-2024 US News & World Report list of “Best Companies to Work For” in the food and drink industry. 

A new survey led by Medifast, the parent company of direct selling organization OPTAVIA, revealed the role of self-care in the daily habits and choices of U.S. adults. On average, 80% of the 2,000 participants surveyed described self-care as a priority. Of those, 64% think of self-care as a balance between health and habits that […]

Medifast, the parent company of direct selling organization OPTAVIA, announced its financial results for the second quarter of 2023, including revenue of $296.2 million, a 34.7% decrease from the second quarter of 2022. The company attributes this decline primarily to a decrease in the number of active earning OPTAVIA Coaches, as well as the decline […]

Medifast announced the debut of OPTAVIA ACTIVE, a line of exercise supplements and protein powders designed to help customers of all fitness levels optimize their motion habits. This new launch is an effort by Medifast to capture more market share opportunities.

Medifast, the parent company of direct selling organization OPTAVIA, announced enhancements to its Fuel for the Future program, a strategic initiative that will optimize the company’s spending and investments to prepare for and catalyze sustainable future growth.

Direct selling companies who experienced revenue growth through the pandemic share their strategies for success and the steps they’re taking now to prepare for the future.

Medifast, the parent company of direct selling organization OPTAVIA, announced first quarter 2023 revenue of $349 million, a year-over-year decrease of 16.4% from the same time last year.

Medifast, the parent company for direct selling organization OPTAVIA, has been named to Financial Times’ list of The Americas’ Fastest Growing Companies. Companies included in this list were ranked by compound annual growth in revenues from 2018 to 2021.

Medifast, the parent company OPTAVIA, released its fourth quarter and full year financial results for 2022. In Q4, revenue for the company reached $337.2 million, a 10.7% decline from the previous year’s quarter, with a net income of $26.5 million and earnings per diluted share of $2.41.

A survey by Medifast found that 81% of U.S. adults have cut their spending in the last six months. 70% of those surveyed said they “do not plan on letting their health and wellbeing falter.”